Lisa Baird

Lisa Baird is a Managing Partner at Brand Value Advisors in New York, a brand and marketing consultancy firm specializing in advising Private Equity, M&A, Hedge Funds and VC on marketing issues in due diligence, monetizing new revenue streams, research and marketing operational issues. Her areas of focus include consumer trends, competitive, and marketing spending analysis in the emerging digital media (gaming, social networks), sports and entertainment, technology, and packaged goods sectors. Ms. Baird has extensive experience in marketing having served in senior marketing roles at global Fortune 50 companies. She has extensive knowledge of global markets having managed businesses in Asia, Europe and Latin America. Ms. Baird was formerly the Chief Marketing Officer with the National Football League. Prior to joining the NFL, Lisa oversaw Worldwide Marketing Communications at IBM with oversight in over seventy countries. Ms. Baird has also held senior marketing posts at General Motors, Johnson and Johnson and Procter and Gamble. She is a former Board member of the Association of National Advertisers, and the NY Chapter of the American Marketing Association. (This is me - Update Profile)