Mr. Lee Baler
Vice President/ Director, DIGITAS INC.
Member of the Media Council
Council Member Biography
Lee Baler is a Vice President/Director at Digitas, a leading digital and direct marketing agency. He works within an inter-agency team that is responsible for multimedia events and campaigns for American Express. Mr. Baler's group specifically defines the digital identity through online video, display and search efforts for all the business products of AMEX. He is also the research specialist for the media team in the New York office and helps determine which tools are appropriate for the larger office. Mr. Baler has worked at Digitas since May of 2003 and overall has been in the interactive space since 1999. He worked on the 2008 MIXX Gold Medal Winning American Express effort for Brand Positioning and was the only digital personality to be selected for the Min 2008. Mr. Baler has been a speaker at AdTech on the use of Rich Media in an acquisition campaign and has spoken at various symposiums for sales organizations including Washington Post/Newsweek Interactive and SmartMoney. (This is me - Update Profile)
Employment History
- 2003 - Unspecified
- Vice President/ Director, DIGITAS INC.
- 2000 - 2003
- Media Planner, FOOTE, CONE & BELDING, INC
GLG NewsSM Analyses by Lee Baler(?)
Opinions and analyses expressed in GLG News are solely those of the author. See the Terms of Use for details.
-
Why has Yahoo allowed themselves to become the RC Cola of search?
July 16, 2009
Chrome vs. Bing vs. You and Me | www.nytimes.com
Yahoo has been surprisingly quiet given the news of their main competitive set. Is it a tactical decision to ride out the first wave of the storm or is there more at play here?
-
"Why isn't Twitter on the plan?"
June 30, 2009
Google v. Facebook? What We Learn from Twitter. | battellemedia.com
Clients are actively being asked by their management in almost every effort, 'How is this social?' Every marketer should aim to educate themselves as to what makes for a viable effort that has social implications. But how can you gently tell colleagues and clients not everything can be social or should be?
-
Supplying Data That Matters: The Outliers Response to Declining CPM's
January 27, 2009
Online CPM Prices Take Tumble | adage.com
Branded sites are blaming the myriad of networks for undercutting the medium and ability to produce content. The solution doesn't just lie in digital marketers understanding the value of content providers, it also lies in the branded sites ability to provide better analytics.
-
The reluctant advocate of a paid subscription service for NYTimes.com.
January 23, 2009
New York Times Asset Sales Restricted Under Slim Deal | www.bloomberg.com
For the last three years of my digital media life, I've talked my clients out of putting content behind a gated wall. Why now am I a real advocate for the NYTimes to do exactly that in order to stay solvent in the wake of their upcoming financial obligations? As a digital media planner, the full range of options available to marketers is far more immense than consumers or external analysts could possibly realize. Per a piece in Silicon Alley on Thursday about moving NYTimes.com to a subscription site and charging more for the print piece, I agree almost completely with what many would call overly drastic actions. The Times needs to change their revenue model significantly to include custom publishing and more subscription based models. Here's why.
-
January 15, 2009
Brands Tap Web Elite for Advertorial 2.0 | www.adweek.com
Most marketers understand in 2009 having bloggers write about them is usually a good thing. Does it matter which ones? How do legacy publishers adjust.
Leading institutions connect with Lee Baler through GLG
GLG Study Groups with Lee Baler(?)
| Study Group Name | No. Members |
|---|---|
| TMT Council Members in Member Programs | 16437 |
| Experts in the Leisure & Lodging Council | 4887 |
| Media Experts in GLG Member Programs | 4339 |
| Experts in the Automotive Council | 3422 |
| Media Buyers | 1094 |
GLG Live Meetings with Lee Baler(?)
Lee Baler has not participated in any GLG Live Meetings.