Lee Baler
Digitas Inc.
Lee Baler is an associate media director at Digitas Inc, a leading digital and direct marketing agency. Lee works within an inter-agency team that is responsible for multimedia events and campaigns for American Express. Lee's group specifically defines the digital identity through online video, display and search efforts for all the business products of AMEX. Lee is also the research specialist for the media team in the New York office and helps determine which tools are appropriate for the larger office. Lee has worked at Digitas since May of 2003 and overall has been in the interactive space since 1999. Lee has been a speaker at AdTech on the use of Rich Media in an acquisition campaign. In addition he has spoken at various symposiums for sales organizations including Washington Post/Newsweek Interactive and SmartMoney (in May '08). (This is me - Update Profile)
| 2003 - present | Associate Media Director Digitas Inc. |
|---|---|
| 2000 - 2003 | Media Planner Foote, Cone & Belding |
GLG Study Groups with Lee Baler(?)
| Study Group Name | Members |
|---|---|
| Online Advertising Purchasers (North America) | 123 |
| Website Usage Assessment Experts | 34 |
| Media Buyers | 865 |
| Online Advertising Experts (North America) | 344 |
GLG NewsSM Analyses by Lee Baler(?)
Did I help kill the local daily? The Capital Times, an afternoon daily in Madison, Wis., this weekend folded its print edition and became an online-only newspaper. As an online marketer do I think this is a likely to continue trend and more so, do I feel a tad bit responsible or...
A recent piece in Forbes was titled, Micro Who? Google Rules The Ad Roost. Basically the longer this goes on, the better it is for Google. while it doesn't hurt Google to see their competitive set take whacks at each other, this is the same Google who needs to find more balance in their overall offerings....
How are digital agencies currently approaching Yahoo Are clients asking about our Yahoo relationships How is Yahoo trying to present themselves to their customers.
What does this really mean for Microsoft in their quest to stay relevant? There are a lot of predictions that marketing within games has some major upside but is there a precedent for predicting it's scalability. Do major brand marketers outside a few key verticals really care about in-gaming...
GLG InstituteSM Seminars with Lee Baler(?)
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