Kevin Lee, MBA
Executive ChairmanDid-it.com, LLC
Kevin Lee is the Executive Chairman and Founder at Did-it, a search engine services company; and a founding board member of SEMPO. He specializes in search engine marketing strategy. Did-it buys $120 million in search advertising per year for clients such as Match.com. He is the author of the weekly column for JupiterMedia's ClickZ and contributes to Catalog Age Magazine and DMNews.
Mr. Lee has been quoted by the news media at the Wall St. Journal, Business Week, New York Times, CNET, USA Today, San Jose Mercury News, DMNEWS and Catalog Age. He is a member of the Search Council for the Association for Interactive Marketing and the IAB Search Committee.
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| 1996 - present | Executive Chairman Did-it.com, LLC |
|---|
GLG Study Groups with Kevin Lee, MBA(?)
| Study Group Name | Members |
|---|---|
| Online Advertising Purchasers (North America) | 120 |
| Website Usage Assessment Experts | 33 |
| Media Buyers | 840 |
| Search Engine Experts (North America) | 180 |
GLG NewsSM
Analyses by Kevin Lee, MBA(?)
Some things will be cloud based, MSFT, GOOG and AMZN are all betting on it. for middle market companies having computing in the cloud may make sense. But it comes with risk
In my column, I talk about the under-utlilized assets at Yahoo's disposal:Large Advertiser BaseBehavioral Information Regarding SearchLarge Inventory Pool Under Direct Control
Top agencies and top marketers using agencies still plan and buy media using antiquated methods.
I'm not convinced that the big operational redundancies and inefficiencies are addressed by this cosmetic shakeup. Two main areas of redundancy are the two separate sales forces (display and search) and technology platforms display and search.
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