Kevin Lee, MBA
Chairman & CEO, Did-it.com
Member of the Media Council
Council Member Biography
Kevin Lee is the Executive Chairman and Founder of Didit, a search engine services company; and a founding board member of SEMPO. He specializes in search engine marketing strategy. Didit buys $150 million in search advertising per year for clients such as Register.com, D&B, JJill, Capella, Deluxe, and Getty Images. He is the author of the weekly column for JupiterMedia's ClickZ and contributes to Catalog Age Magazine and DMNews. Mr. Lee has been quoted by the news media at the Wall St. Journal, Business Week, New York Times, CNET, USA Today, San Jose Mercury News, DMNEWS and Catalog Age. (This is me - Update Profile)
Employment History
- 1996 - present
- Chairman & CEO, Did-it.com
GLG NewsSM Analyses by Kevin Lee, MBA(?)
Opinions and analyses expressed in GLG News are solely those of the author. See the Terms of Use for details.
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Not so fast for mission critical apps.
June 18, 2008
Kevin Lee, MBA, Chairman & CEO, Did-it.com
Is Google your next data center? | www.computerworld.com
Some things will be cloud based, MSFT, GOOG and AMZN are all betting on it. for middle market companies having computing in the cloud may make sense. But it comes with risk
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My take on the Peanut Butter Manifesto
December 18, 2006
Kevin Lee, MBA, Chairman & CEO, Did-it.com
Yahoo's Peanut Butter Recipe | www.clickz.com
In my column, I talk about the under-utlilized assets at Yahoo's disposal:Large Advertiser BaseBehavioral Information Regarding SearchLarge Inventory Pool Under Direct Control
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Media Spending Inertia Requires Data to Get Marketers to Change
December 11, 2006
Kevin Lee, MBA, Chairman & CEO, Did-it.com
Advertising Forecasters Expect Modest Growth for 2007 | adage.com
Top agencies and top marketers using agencies still plan and buy media using antiquated methods.
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Operational Inefficiencies Not Addresed
December 7, 2006
Kevin Lee, MBA, Chairman & CEO, Did-it.com
Yahoo Shakes Up Leadership | www.mercurynews.com
I'm not convinced that the big operational redundancies and inefficiencies are addressed by this cosmetic shakeup. Two main areas of redundancy are the two separate sales forces (display and search) and technology platforms display and search.
Leading institutions connect with Kevin Lee, MBA through GLG
GLG Study Groups with Kevin Lee, MBA(?)
| Study Group Name | No. Members |
|---|---|
| Online Advertising Purchasers (North America) | 153 |
| Website Usage Assessment Experts | 32 |
| Media Buyers | 1094 |
| Search Engine Experts (North America) | 204 |
GLG Live Meetings with Kevin Lee, MBA(?)
Recent Seminars
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June 28, 2006 | New York
GLGi: Emergence of Auction-based Media -
June 22, 2006 | San Francisco
GLGi: Emergence of Auction Based Media Seminar -
June 8, 2006 | Boston
GLGi: THE GOOGLE EFFECT - Emergence of Auction-based Media -
February 9, 2006 | New York
GLGi: Paid Search Immersion -
February 7, 2006 | Boston
GLGi: Paid Search Immersion