Mr. Kevin Lee MBA
Chairman & CEO, Did-it.com
Member of the Media Council
Council Member Biography
Kevin Lee is the Executive Chairman and Founder of Didit, a search engine services company; and a founding board member of SEMPO. He specializes in search engine marketing strategy. Didit buys $150 million in search advertising per year for clients such as Register.com, D&B, JJill, Capella, Deluxe, and Getty Images. He is the author of the weekly column for JupiterMedia's ClickZ and contributes to Catalog Age Magazine and DMNews. Mr. Lee has been quoted by the news media at the Wall St. Journal, Business Week, New York Times, CNET, USA Today, San Jose Mercury News, DMNEWS and Catalog Age. (This is me - Update Profile)
Employment History
- 1996 - Unspecified
- Chairman & CEO, Did-it.com
GLG NewsSM Analyses by Kevin Lee(?)
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Not so fast for mission critical apps.
June 18, 2008
Is Google your next data center? | www.computerworld.com
Some things will be cloud based, MSFT, GOOG and AMZN are all betting on it. for middle market companies having computing in the cloud may make sense. But it comes with risk
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My take on the Peanut Butter Manifesto
December 18, 2006
Yahoo's Peanut Butter Recipe | www.clickz.com
In my column, I talk about the under-utlilized assets at Yahoo's disposal:
Large Advertiser Base
Behavioral Information Regarding Search
Large Inventory Pool Under Direct Control -
Media Spending Inertia Requires Data to Get Marketers to Change
December 11, 2006
Advertising Forecasters Expect Modest Growth for 2007 | adage.com
Top agencies and top marketers using agencies still plan and buy media using antiquated methods.
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Operational Inefficiencies Not Addresed
December 7, 2006
Yahoo Shakes Up Leadership | www.mercurynews.com
I'm not convinced that the big operational redundancies and inefficiencies are addressed by this cosmetic shakeup.
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Largest Content Plays Will insource unless prices drop
September 1, 2006
Content Delivery Network Trends | www.variety.com
Akamai and VitalStream or LimeLight make sense for mid-size content owners or those looking to distribute content. However, the largest content delivery sites will negotiate low (nearly commodity) pricing or do it themselves.
GLG Study Groups with Kevin Lee(?)
| Study Group Name | No. Members |
|---|---|
| TMT Council Members in Member Programs | 16805 |
| Media Experts in GLG Member Programs | 4435 |
| Media Buyers | 1121 |
| Online Advertising Experts | 580 |
| Online Advertising Experts (North America) | 435 |
GLG Live Meetings with Kevin Lee(?)
Recent Seminars
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June 28, 2006 | New York
GLGi: Emergence of Auction-based Media -
June 22, 2006 | San Francisco
GLGi: Emergence of Auction Based Media Seminar -
June 8, 2006 | Boston
GLGi: THE GOOGLE EFFECT - Emergence of Auction-based Media -
February 9, 2006 | New York
GLGi: Paid Search Immersion -
February 7, 2006 | Boston
GLGi: Paid Search Immersion