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Kevin Lee

Mr. Kevin Lee MBA

Chairman & CEO, Did-it.com

What is a GLG Leader?|GLG Leaders are a separate tier of Council Members with a Council Rank in the top 5%. These GLG Member Program participants are eligible for ongoing, in-depth consultative relationships with GLG clients.

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Council Member Biography

Kevin Lee is the Executive Chairman and Founder of Didit, a search engine services company; and a founding board member of SEMPO. He specializes in search engine marketing strategy. Didit buys $150 million in search advertising per year for clients such as Register.com, D&B, JJill, Capella, Deluxe, and Getty Images. He is the author of the weekly column for JupiterMedia's ClickZ and contributes to Catalog Age Magazine and DMNews. Mr. Lee has been quoted by the news media at the Wall St. Journal, Business Week, New York Times, CNET, USA Today, San Jose Mercury News, DMNEWS and Catalog Age. (This is me - Update Profile)


Employment History

1996 - Unspecified
Chairman & CEO, Did-it.com

GLG NewsSM Analyses by Kevin Lee(?)

Opinions and analyses expressed in GLG News are solely those of the author. See the Terms of Use for details.

Not so fast for mission critical apps.

June 18, 2008

Is Google your next data center? | www.computerworld.com

Some things will be cloud based, MSFT, GOOG and AMZN are all betting on it.  for middle market companies having computing in the cloud may make sense. But it comes with risk

My take on the Peanut Butter Manifesto

December 18, 2006

Yahoo's Peanut Butter Recipe | www.clickz.com

In my column, I talk about the under-utlilized assets at Yahoo's disposal:
Large Advertiser Base
Behavioral Information Regarding Search
Large Inventory Pool Under Direct Control

Media Spending Inertia Requires Data to Get Marketers to Change

December 11, 2006

Advertising Forecasters Expect Modest Growth for 2007 | adage.com

Top agencies and top marketers using agencies still plan and buy media using antiquated methods.

Operational Inefficiencies Not Addresed

December 7, 2006

Yahoo Shakes Up Leadership | www.mercurynews.com

I'm not convinced that the big operational redundancies and inefficiencies are addressed by this cosmetic shakeup. 

Two main areas of redundancy are the two separate sales forces (display and search) and technology platforms display and search.  


Largest Content Plays Will insource unless prices drop

September 1, 2006

Content Delivery Network Trends | www.variety.com

Akamai and VitalStream or LimeLight make sense for mid-size content owners or those looking to distribute content.  However, the largest content delivery sites will negotiate low (nearly commodity) pricing or do it themselves.

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