Kenneth Eisner
CEOCosmebar
Kenneth Eisner is the CEO of a stealth Web 2.0/3.0 e-commerce company and provides consulting on e-commerce, wireless, and media. He is knowledgeable on e-commerce trends, etail, online and multi-channel retail, Web 2.0, social networking, search engine marketing, and mobile commerce. He also sits on a wireless research panel and is knowledgeable in wireless trends, carrier and manufacturer trends, and consumer use. Previously, he was VP of Marketing and Sales at Shop.org, the largest global e-commerce assoc. Prior to that, he was: VP at Simply Wireless, where ran e-commerce, direct mail, telemarketing and call center, and brand marketing for retail stores; strategic consultant at Sprint Nextel; and VP of Marketing for VarsityBooks.com (helping them achieve a 2/2000 IPO). He has spoken and been quoted for Consumer Electronics Association, Linkshare Symposium, Channel Advisor, and The Washington Post, among others. Ken holds a BA from Cornell and an MBA and MPP from Georgetown. (This is me - Update Profile)
| 2007 - present | CEO Cosmebar |
|---|---|
| 2006 - 2008 | Vice President, Marketing & Sales Shop.org |
| 2004 - 2006 | Vice President, National Sales and Distribution SIMPLY WIRELESS, INC |
| 2001 - 2004 | Principal Eisner Associates |
| 1998 - 2001 | Vice President of Marketing Varsity Group |
| 1996 - 1997 | Director of Marketing SportsFair Television |
| 1993 - 1996 | President Pro Direct Resources |
| 1992 - 1993 | Licensing and Marketing Manager National Football League Properties |
| 1990 - 1992 | Assistant Program Manager MBI |
GLG Study Groups with Kenneth Eisner(?)
| Study Group Name | Members |
|---|---|
| Online Advertising Purchasers (North America) | 109 |
| Media Buyers | 812 |
| Handset Evaluators | 97 |
| Direct Mail Marketing Purchasers (North America) | 91 |
GLG NewsSM
Analyses by Kenneth Eisner(?)
Sure, Google gets the best out of the deal with a weakened Yahoo and a non-strengthened Microsoft, but I'm not sure if this deal would have been good for Microsoft anyway. They showed a lack of brutish eagerness that has hurt Yahoo, near fatally, and that hurt could help Microsoft climb up the...
Buyers beware is an understatement with Sprint Nextel. They have so many gashes in their underbelly that I have difficulty seeing how they could be a worthwhile acquisition, unless the price drops much further. T-Mobile is not in a powerful position in the market, and combining the two seems...
Yahoo's move into Yahoo Glue is a smart concession in the basic textual search world and a desire to innovate the search experience. Good for them. But this is a complicated delivery in a world dominated by simple user experiences, and that is what Yahoo must concentrate on in order to succeed....
Employees posting full profiles at work certainly poses dangers to employees, should they be arrogantly drawn and rudely sketched. But this and other elements of the Social Web allow for benefits to both employee and employer. More importantly, this two-way conversation is inevitable, so it is...
GLG InstituteSM Seminars with Kenneth Eisner(?)
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