Dr. Kantha Shelke
Founder & Scientist, Corvus Blue
Member of the Food & Beverage Council
Council Member Biography
Kantha Shelke is a diversified scientist, expediting new product and technology development in food and nutrition. She is the Founder and Principal at Corvus Blue, a consumer packaged goods consultant. Ms. Shelke also chairs the Scientific Advisory Board of a global food brand co., advises as Director the Illinois Global Partnerships (a private /government partnership), is the Ingredients Editor for Food Processing, Wellness Foods, & Natural Products Industry (largest trade publications in respective sectors), and provides industry analyses on the mid-market sector ($50 - $500 m sales). She provides expert witness services for patent infringement, product recall, and FDA / FTC compliance litigations. Her previous experience includes senior positions at ACNielsen, Ben & Jerry’s, Continental Baking Corporation, & Grand Metropolitan Food Sector (Pillsbury, Hagen Dazs, etc). She is often called to provide engagingly candid insights in the health, wellness and business aspects to food and beverage. (This is me - Update Profile)
Employment History
- 2000 - Unspecified
- Founder & Scientist, Corvus Blue
GLG NewsSM Analyses by Kantha Shelke(?)
Opinions and analyses expressed in GLG News are solely those of the author. See the Terms of Use for details.
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Will Purevia and Truvia have first move advantage in the sweetener marketplace?
December 19, 2008
Coke and Pepsi Stoked for Stevia after FDA Green Light | blogs.wsj.com
Purevia and Truvia may very well have first move advantage in the sweetener marketplace! The FDA issued its no-objection letter to the two petitions and each of these deal specifically with the purified versions of the Rebaudioside A sweetener. The other viable options are to: - Self-affirmation GRAS - Establish 'no different from Rebiana' OR - File an independent GRAS petition for notification by the FDA.route or establish that piggy back
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Market realization imminent for stevia and Reb A
December 16, 2008
Coke Set to Unveil Natural New Drink | online.wsj.com
The announcement in the Wall Street Journal today that Coke is expected to launch beverages sweetened with stevia derivative rebaudioside A (Reb A), indicates that Coke and Cargill are confident that their self-affirmation GRAS for Reb A is solid and that the FDA will be soon be blessing their notification with a letter of no-objection. Self-affirmed GRAS may very well make long and drawn out additive petitions a thing of the past. PureVia and Truvia are well on their way to becoming established brands of Reb A, many more are soon to follow.
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There’s Gold in Them Thar Sweet (Stevia) Leaves
June 4, 2008
Gilbert firm set to announce stevia distribution deal | www.eastvalleytribune.com
Wisdom Natural Brands (Gilbert, AZ) began shipping SweetLeaf tabletop sweetener to stores around the nation on June 2. By being the first in the race for a good-tasting, natural and nationally available stevia-based tabletop, Wisdom Natural Brands (Gilbert, AZ) stands to establish itself as the defacto standard taste for stevia in the minds of consumers. The first taste – especially when pleasant and good-for-you – is a powerful habit former and has the potential to affect the other sweeteners to follow.
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How do you say - "The Best Sweet Tasting Stevia Derviative?"
May 19, 2008
Stevia a sweet bet for Cargill | www.twincities.com
Eleven peer-reviewed albeit company-sponsored scientific studies, accepted for publication this week in Food and Chemical Toxicology, signify a significant lead for Coca Cola and Cargill in the natural sweetener race. The media will have much to say about the new sweetener and so will giant brands like Splenda, Equal and Nutrasweet. Industry and consumer watchdogs have much to keep them busy too.
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Candy Land Tremors While Giants Dance
May 9, 2008
Mars to Buy Wrigley’s for $23 Billion | www.nytimes.com
The recent Mars Wrigley courtship is sending veritable tremors ripple across candy land. Cadbury’s and Hershey’s have to quickly figure out their response to the changing topography. The more agile mid-market sector will find opportunities to advance their businesses while the smaller and keener innovators will likely take advantage of the market confusion to position themselves for the reactive round of acquisitions.
Leading institutions connect with Kantha Shelke through GLG
GLG Study Groups with Kantha Shelke(?)
| Study Group Name | No. Members |
|---|---|
| Experts in the Leisure & Lodging Council | 4887 |
| Experts in the Automotive Council | 3422 |
| Cosmetics Experts | 557 |
| CPG Consultants | 351 |
| Pet Care Experts | 263 |
GLG Live Meetings with Kantha Shelke(?)
Recent Seminars
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April 27, 2009 | New York
GLG Seminar: (NYC) Emerging Products in the North American Food and Beverage Market