Mr. John Heaton
Owner, The Betting and Gaming Consultancy
Member of the Leisure & Lodging Council
Council Member Biography
John Heaton founded The Betting and Gaming Consultancy in 2004 offering practical and operational assistance to both suppliers and operators in the betting and gaming industry. He was CEO of UK Tote for 7 years and was also CEO of Premierbet and Heathorns with operational experience of online Sportsbooks and casinos. He has operated a chain of over 500 betting shops and a substantial telephone betting business. The Tote is a £1.5 billion turnover company and holds the exclusive license to operate pool betting on horseracing in UK. John was with the Tote for 21 years holding a number of key roles including CEO, Lawyer, Commercial Director, IT Director and lead the Tote consortium's National Lottery bid. A qualified lawyer, he has advised government on the implementation of betting legislation and has drafted statutes. With an unrivaled knowledge of bookmaking and pool betting, he was the President of the European pool betting organizations and guest speaker at conferences worldwide. (This is me - Update Profile)
Employment History
- 2007 - Unspecified
- Owner, The Betting and Gaming Consultancy
- 2006 - 2007
- Chief Executive Officer, INTERACTIVE GAMING HOLDINGS PLC
- 1996 - 2004
- Chief Executive Officer, The Tote UK
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