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Jeffrey Molander

Jeffrey Molander, CEO, Molander & Associates Inc.CEO
Molander & Associates Inc.
Member of the Media Council

Jeffrey Molander is the Chief Executive Officer at Molander & Associates Inc., a management consulting firm providing strategic guidance to entrepreneurs, private and institutional investors, agencies, multi-channel retailers and service marketers. He is knowledgeable in online advertising, social media, lead generation, customer acquisition and other emerging digital media strategies. Previously, he was the Co-Founder of Performics Inc., which was acquired by DoubleClick in 2004 and Google in 2007. He has spoken at trade conferences and academic functions including the Direct Marketing Association and National Retail Federation/Shop.org. His articles have been published in news and advertising journals including Business 2.0, Inc. Magazine, Forbes Small Business, MarketingSherpa, Internet Retailer Magazine, Catalog Success Magazine, DM News and Target Marketing Magazine. (This is me - Update Profile)


Employment History
1999 - 2001 Vice President - Sales and Marketing
Double Click Performics Inc.
1997 - present CEO
Molander & Associates Inc.

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GLG NewsSM Analyses by Jeffrey Molander(?)

Opinions and analyses expressed in GLG News are solely those of the author. See the Terms of Use for details.
Microsoft and Google are Re-Inventing Web Advertising | 11-07-2007
Analysis of: Google vs. Yahoo, Where is Microsoft? | www.ftchinese.com
Author: Jeffrey Molander, CEO, Molander & Associates Inc.

Microsoft, like Google via Doubleclick, is busy "reinventing and rethinking the whole business model of online advertising..." (Steve Ballmer) Yes, MSFT, is chasing GOOG as it races toward opening up new, performance-based media and ad cost models but MSFT too is looking to re-define ad models in a...

Google Risks Missing Social Media Train, Facebook Aside | 10-26-2007
Analysis of: Google Scares The Search Crowd | www.forbes.com
Author: Jeffrey Molander, CEO, Molander & Associates Inc.

Google doesn't 'get' social media and their pandering to entertainment media via "Universal Search" offers proof.  Need more?  Microsoft just moved on Facebook. Google has compounded their missed opportunity with social media by letting company politics seep into their PageRank update. ...

MSFT's Jellyfish.com Acquisition Locks Up Social Shopping IP | 10-03-2007
Analysis of: Microsoft Acquires Jellyfish.com | blogs.msdn.com
Author: Jeffrey Molander, CEO, Molander & Associates Inc.

Chasing GOOG is pointless so MSFT is changing things up: wagering on shoring up intellectual property rights on hip, new consumer shopping models. MSFT needs to either compliment or compete with Yahoo. Jellyfish moves it in this direction. MSFT will need to overcome serious challenges to achieving full...

Google Steps up Pace on Moving Into Major Ad Incumbents' Turf | 09-27-2007
Analysis of: Google Releases Adwords CPA Bidding Tool, Conversion Optimizer | www.seroundtable.com
Author: Jeffrey Molander, CEO, Molander & Associates Inc.

"In the end, CPA Optimizer moves Google one step closer to becoming a true broadcast company and take on the run of network display business in advance of their integration of Doubleclick, or perhaps in spite of Doubleclick." (Source:Digital Moses) Web-based affiliate marketing has been all the rage...

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