Jeffrey Molander
CEO, Molander & Associates Inc.
Member of the Media Council
Council Member Biography
Jeffrey Molander is the Chief Executive Officer at Molander & Associates Inc., a management consulting firm providing strategic guidance to entrepreneurs, private and institutional investors, agencies, multi-channel retailers and service marketers. He is knowledgeable in online advertising, social media, lead generation, customer acquisition and other emerging digital media strategies. Previously, he was the Co-Founder of Performics Inc., which was acquired by DoubleClick in 2004 and Google in 2007. He has spoken at trade conferences and academic functions including the Direct Marketing Association and National Retail Federation/Shop.org. His articles have been published in news and advertising journals including Business 2.0, Inc. Magazine, Forbes Small Business, MarketingSherpa, Internet Retailer Magazine, Catalog Success Magazine, DM News and Target Marketing Magazine. (This is me - Update Profile)
Employment History
- 1999 - 2001
- Vice President - Sales and Marketing, Double Click Performics Inc.
- 1997 - present
- CEO, Molander & Associates Inc.
GLG NewsSM Analyses by Jeffrey Molander(?)
Opinions and analyses expressed in GLG News are solely those of the author. See the Terms of Use for details.
-
Microsoft and Google are Re-Inventing Web Advertising
November 7, 2007
Jeffrey Molander, CEO, Molander & Associates Inc.
Google vs. Yahoo, Where is Microsoft? | www.ftchinese.com
Microsoft, like Google via Doubleclick, is busy "reinventing and rethinking the whole business model of online advertising..." (Steve Ballmer) Yes, MSFT, is chasing GOOG as it races toward opening up new, performance-based media and ad cost models but MSFT too is looking to re-define ad models in a...
-
Google Risks Missing Social Media Train, Facebook Aside
October 26, 2007
Jeffrey Molander, CEO, Molander & Associates Inc.
Google Scares The Search Crowd | www.forbes.com
Google doesn't 'get' social media and their pandering to entertainment media via "Universal Search" offers proof. Need more? Microsoft just moved on Facebook. Google has compounded their missed opportunity with social media by letting company politics seep into their PageRank update. ...
-
MSFT's Jellyfish.com Acquisition Locks Up Social Shopping IP
October 3, 2007
Jeffrey Molander, CEO, Molander & Associates Inc.
Microsoft Acquires Jellyfish.com | blogs.msdn.com
Chasing GOOG is pointless so MSFT is changing things up: wagering on shoring up intellectual property rights on hip, new consumer shopping models. MSFT needs to either compliment or compete with Yahoo. Jellyfish moves it in this direction. MSFT will need to overcome serious challenges to achievingfull...
-
Google Steps up Pace on Moving Into Major Ad Incumbents' Turf
September 27, 2007
Jeffrey Molander, CEO, Molander & Associates Inc.
Google Releases Adwords CPA Bidding Tool, Conversion Optimizer | www.seroundtable.com
"In the end, CPA Optimizer moves Google one step closer to becoming a true broadcast company and take on the run of network display business in advance of their integration of Doubleclick, or perhaps in spite of Doubleclick." (Source:Digital Moses) Web-based affiliate marketing has been all the rage...
Leading institutions connect with Jeffrey Molander through GLG
GLG Study Groups with Jeffrey Molander(?)
| Study Group Name | No. Members |
|---|---|
| Search Engine Experts (North America) | 204 |
| Online Advertising Experts (North America) | 425 |
| Online Advertising Experts | 568 |
| Doubleclick Experts in GLG Member Programs | 29 |
GLG Live Meetings with Jeffrey Molander(?)
Jeffrey Molander has not participated in any GLG Live Meetings.