Mr. Jeff Baron
President, Baron Consult, Inc.
Member of the Retail Council
Council Member Biography
Jeff Baron is currently the President at Baron Consult, where he has worked since 2002. Baron Consult provides consulting services to the furnishings industry and investment community related to marketing, sales, advertising and promotion, product development and sourcing (heavily weighted to off-shore). Clients include furniture makers, retailers/dept./chain stores & suppliers. Jeff has been active in the furnishings industry for over 30 years, having managed the business of several major manufacturers. He is expert in sales and global sourcing/pricing/competitive trends and has spent most of his career traveling internationally, working with several leading Italian upholstery makers (including having been President and Director of Natuzzi, the world leather leader). On leaving Natuzzi, Jeff joined DeCoro and helped grow sales of this China-based, Italian-owned leather furniture producer by some $100 million annually in the American market. He travels frequently to speak with various companies (i.e., Ford, Jaguar, Volvo), on trends in automobile and furniture leather. (This is me - Update Profile)
Employment History
- 2002 - Unspecified
- President, Baron Consult, Inc.
- 2000 - 2002
- President, DeCoro USA
- 1997 - 2000
- Member - Board of Directors, Industrie Natuzzi SpA
- 1988 - 2000
- President, Natuzzi Americas, Inc.
- 1983 - 1988
- VP Sales & Marketing, Nicoletti Italia
- 1972 - 1983
- National Sales Manager, Glenn of California
GLG NewsSM Analyses by Jeff Baron(?)
Opinions and analyses expressed in GLG News are solely those of the author. See the Terms of Use for details.
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Swedish Meatballs in Beijing !
July 12, 2009
Ikea Plans to Open Second Beijing Store on Demand | www.bloomberg.com
Following announcements that red tape and bureaucracy may delay or kill expansion plans in some countries, the world's top furniture retailer clearly sees great opportunities in China. With 21% of its purchases made in China (top sourcing country for the chain), an insignificant part of sales made there (perhaps less than 2%) and exploding consumer demand for housing and related furnishings...how can IKEA possibly miss? In a tough economic environment, IKEA continues expansion and continues sales growth (although there are no same store comparisons easily available...so perhaps growing mostly through new-store openings). Their format makes every visitor a customer on the very first visit because it is impossible not to find something to buy (even if it is only a plate of meatballs or a Coke). The company sells nearly $1.5 billion of food annually!
Leading institutions connect with Jeff Baron through GLG
GLG Study Groups with Jeff Baron(?)
| Study Group Name | No. Members |
|---|---|
| Experts in the Leisure & Lodging Council | 4887 |
| Experts in the Automotive Council | 3422 |
| Experts in the Retail Council | 115 |
| Medical Geneticists (US) | 85 |
| Microsoft Certified Solution Developers (North America) | 16 |
GLG Live Meetings with Jeff Baron(?)
Jeff Baron has not participated in any GLG Live Meetings.