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Jay Krihak

Senior Partner, Group Media Director & Gaming Inno
MEC:Interaction
Member of the Media Council

Jay Krihak is a Senior Partner, group media director at MEC Interaction, the online division of Media Edge CIA LLC advertising agency. He is responsible for MediaPost's Video Insider, Advisory Panels for Pointroll, Atlas Rich Media, and through the 4A's Digital Marketing Committee. He is also responsible for leading Gaming Innovation within MediaedgeCIA, working with developers like EA, Activision and Take Two Interactive, as well as gaming sites like IGN, Xfire and Gamespot, to create custom programs and activation solutions. He has worked on accounts for Telecommunications, CPG, Beverages, Technology, Education, Finance and Business to Business industries. Previously, he has held positions at Y&R and Media Edge CIA. (This is me - Update Profile)


Employment History
2000 - present Senior Partner, Group Media Director & Gaming Inno
MEC:Interaction
2000 - present Partner, Group Director
Media Edge, Inc.
1994 - 2000 Associate Media Director
Y&R/MediaEdge

GLG Study Groups with Jay Krihak(?)

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GLG NewsSM Analyses by Jay Krihak(?)

Opinions and analyses expressed in GLG News are solely those of the author. See the Terms of Use for details.
Now They Tell Me... | 01-14-2008
Analysis of: With Wii and DS, Nintendo Has 2 Hit Game Devices | www.nytimes.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction

I find it interesting that as gaming sector pundits look at console units sold, the handheld market is rarely mentioned.  As a result, it hasn't received it's due until now because of the DS shortage.  That signifies that there's plenty more growth & development to come in this space in...

The Xbox 360 Gets Another Add-On | 01-14-2008
Analysis of: Microsoft's Xbox Could Consider Blu-Ray Support | news.yahoo.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction

Xbox 360 has no loyalties other than to itself, so it makes sense that it would support Blu Ray in an add-on device, much in the same way it supports HD DVD.  But with a video marketplace on Xbox LIVE, it might not matter much in the end.

Maybe That's What He Wants Us To Think.... Maybe... | 12-10-2007
Analysis of: Expect fewer industry mergers, says Riccitiello | www.gamesindustry.biz
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction

If John Riccitiello thinks that there will be less consolidation, then I have to think either he doesn't see any viable merger/purchase options - which is crazy - or he wants us to think that so he can buy another company and reclaim the #1 publisher status.

Me & Mario Until 2am | 11-26-2007
Analysis of: Video Games Plumber’s Progress | www.nytimes.com
Author: Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction

I consider myself to be a pretty hardcore gamer who loves First Person Shooters.  But nothing will ever stop me from playing a Mario or Zelda game, and there are no other icons of gaming like them.

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GLG InstituteSM Seminars with Jay Krihak(?)

 
Jay Krihak has not participated in any GLGi Seminars.
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