Jay Krihak
Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
Member of the Media Council
Council Member Biography
Jay Krihak is a Senior Partner, group media director at MEC Interaction, the online division of Media Edge CIA LLC advertising agency. He is responsible for MediaPost's Video Insider, Advisory Panels for Pointroll, Atlas Rich Media, and through the 4A's Digital Marketing Committee. He is also responsible for leading Gaming Innovation within MediaedgeCIA, working with developers like EA, Activision and Take Two Interactive, as well as gaming sites like IGN, Xfire and Gamespot, to create custom programs and activation solutions. He has worked on accounts for Telecommunications, CPG, Beverages, Technology, Education, Finance and Business to Business industries. Previously, he has held positions at Y&R and Media Edge CIA. (This is me - Update Profile)
Employment History
- 2000 - present
- Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
- 2000 - present
- Partner, Group Director, MEDIAEDGE CIA, LLC
- 1994 - 2000
- Associate Media Director, Y&R/MediaEdge
GLG NewsSM Analyses by Jay Krihak(?)
Opinions and analyses expressed in GLG News are solely those of the author. See the Terms of Use for details.
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January 14, 2008
Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
With Wii and DS, Nintendo Has 2 Hit Game Devices | www.nytimes.com
I find it interesting that as gaming sector pundits look at console units sold, the handheld market is rarely mentioned. As a result, it hasn't received it's due until now because of the DS shortage. That signifies that there's plenty more growth & development to come in this spacein...
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The Xbox 360 Gets Another Add-On
January 14, 2008
Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
Microsoft's Xbox Could Consider Blu-Ray Support | news.yahoo.com
Xbox 360 has no loyalties other than to itself, so it makes sense that it would support Blu Ray in an add-on device, much in the same way it supports HD DVD. But with a video marketplace on Xbox LIVE, it might not matter much in the end.
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Maybe That's What He Wants Us To Think.... Maybe...
December 10, 2007
Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
Expect fewer industry mergers, says Riccitiello | www.gamesindustry.biz
If John Riccitiello thinks that there will be less consolidation, then I have to think either he doesn't see any viable merger/purchase options - which is crazy - or he wants us to think that so he can buy another company and reclaim the #1 publisher status.
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November 26, 2007
Jay Krihak, Senior Partner, Group Media Director & Gaming Inno, MEC:Interaction
Video Games Plumber’s Progress | www.nytimes.com
I consider myself to be a pretty hardcore gamer who loves First Person Shooters. But nothing will ever stop me from playing a Mario or Zelda game, and there are no other icons of gaming like them.
Leading institutions connect with Jay Krihak through GLG
GLG Study Groups with Jay Krihak(?)
| Study Group Name | No. Members |
|---|---|
| Online Advertising Purchasers (North America) | 153 |
| Website Usage Assessment Experts | 32 |
| Media Buyers | 1094 |
| Play Station 3 (PS3) Hardware Experts | 56 |
GLG Live Meetings with Jay Krihak(?)
Jay Krihak has not participated in any GLG Live Meetings.