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Jay Chinnadorai

Mr. Jay Chinnadorai

Managing Director, Sumtotal.com Ltd.

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Member of the Technology Council

Council Member Biography

Jay Chinnadorai is the Founder and Managing Director of Sumtotal, a strategic consultancy specializing in the converging sectors of device, media and networks. He specializes in IPTV, Connected Devices, Contactless Technology and WiFi and WiMax technologies. He has worked for clients including British Telecom, Siemens, Philips, Sony and start-ups in Europe and the US. He is experienced in advising blue chip companies, including the BBC and Thames TV for the launch of the UK Gold channel. Previously, he was the Vice President at Sony Europe, and was responsible for network services, and developing start-up businesses; Marketing Director at Thomson Consumer Electronics. He is a member of the Marketing Society. (This is me - Update Profile)


Employment History

2004 - Unspecified
Managing Director, Sumtotal.com Ltd.

GLG NewsSM Analyses by Jay Chinnadorai(?)

Opinions and analyses expressed in GLG News are solely those of the author. See the Terms of Use for details.

Video consumption is entirely different to that of Audio

April 13, 2007

Jobs Unlikely to Push for Lift of Video DRM | news.yahoo.com

- Video consumption is very different to that of Audio 

- Mutliple audio devices already exist which can play the same digital download
- Audio has single ubiquitous codec (MP3) whereas on the video front multiple codecs exist
- The rental model has always existed for video

The Mobile is personal - so generic Ads will be a tough pill to swallow

April 13, 2007

Study says consumers may accept ads—in exchange for free content | www.rcrnews.com

- The mobile phone is 'personal'
- Ads need to be very targeted
- Generally the mobile is an 'intruder free' space so unlikely to welcome adverts
- Could work with a consumer 'pull' rather than Advertiser 'push' model

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GLG Live Meetings with Jay Chinnadorai(?)

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