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Gregory Birge, Founder and Managing Director, F5 Digital Consulting

Gregory Birge

Founder and Managing Director, F5 Digital Consulting

What is a GLG Leader?|GLG Leaders are a separate tier of Council Members with a Council Rank in the top 5%. These GLG Member Program participants are eligible for ongoing, in-depth consultative relationships with GLG clients.

Member of the Technology Council

Council Member Biography

Specializing in consumer engagement, consumer marketing and digital/technology marketing projects, Mr. Gregory Birge has 14 years of expertise involvement in strategic planning, marketing and brand communications with industry leading companies like Apple, Packard Bell, Philips, NEC, Sony Music and Yamaha. Well equipped with in-depth knowledge on the latest technology, consumer trends, and a grounded tradition in the marketing tools, Mr. Gregory Birge knows how to engage the new Digital Consumers effectively. His leadership participation in international companies has given him much experience in effectively integrating marketing tools for the optimum results, making him an expert in linking consumers and technology. (This is me - Update Profile)


Employment History

2007 - present
Founder and Managing Director, F5 Digital Consulting
2006 - 2007
General Manager and Acting MD Korea, Wunderman
2005 - 2006
Director of Product Planning and Strategy, PHILIPS ELECTRONICS NORTH AMERICA CORPORATION
2001 - 2005
Mobile Marketing Manager, APPLE INC.
1999 - 2001
Product Marketing Group Manager EMEA, PACKARD BELL - NEC
1997 - 1999
Product Manager AV HiFi, YAMAHA France
1994 - 1997
Sales representative, SONY MUSIC
1993 - 1994
Sales Engineer, ALMA

GLG NewsSM Analyses by Gregory Birge(?)

Opinions and analyses expressed in GLG News are solely those of the author. See the Terms of Use for details.

Apple increases its pressure on industry

June 11, 2008

Gregory Birge, Founder and Managing Director, F5 Digital Consulting

iPhone 3g | www.computerworld.com

Apple tried for many years to enter the industry world. Will they succeed with the new iPhone and SDK2.0 ?

What is the next step for Apple

January 28, 2008

Gregory Birge, Founder and Managing Director, F5 Digital Consulting

Are Investors Unfairly Sour on Apple? | www.businessweek.com

The Apple stock price went from $10 to $200 in less than 7 years. This is a remarkable performance but most investors are worried and would like to have insights on Apple's next move.

Do Not Betray Your Audiences

December 11, 2007

Gregory Birge, Founder and Managing Director, F5 Digital Consulting

Facebook in apology over ad technology | www.ft.com

With his recent apologies, Mr. Zuckerberg had proven two things: 1) Facebook is incredibly successful and beyond expectations 2) Its advertising business model is unstable yet.

Apologies for real or answer a market need ?

September 21, 2007

Gregory Birge, Founder and Managing Director, F5 Digital Consulting

Steve Jobs Offers Rare Apology, Credit for iPhone | online.wsj.com

Apology when needed, upfront is always better than after.

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GLG Live Meetings with Gregory Birge(?)

Gregory Birge has not participated in any GLG Live Meetings.

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