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Gregory Birge

Founder and Managing Director
F5 Digital Consulting
Member of the Technology Council

Gregory Birge is the Founder of F5DC, a strategic agency and consulting company to help marketers close the gap between consumers and digital technologies. He has more than 15 years' worth of client side and agency experience specialized in the consumer technology sector. He was most recently the GM and acting MD of global CRM agency- Wunderman in both Singapore and Korea. He also simultaneously drove the regional Microsoft account for Asia. Prior to that, he led in strategic planning, marketing and brand communication functions on a global and regional level for top international corporations, including Philips, Apple, Packard Bell, NEC, Yamaha and Sony Music. Gregory's key strength lies in his vast knowledge of the consumer technology sector and his expertise in effectively integrating various elements, i.e. in-depth understanding of consumer insights/needs, digital technologies and industry trends, combined with strategic thinking and marketing. (This is me - Update Profile)


Employment History
2007 - present Founder and Managing Director
F5 Digital Consulting
2006 - 2007 General Manager and Acting MD Korea
Wunderman
2005 - 2006 Director of Product Planning and Strategy
Philips Consumer Electronics North America
2001 - 2005 Mobile Marketing Manager
Apple, Inc
1999 - 2001 Product Marketing Group Manager EMEA
PACKARD BELL - NEC
1997 - 1999 Product Manager AV HiFi
YAMAHA France
1994 - 1997 Sales representative
SONY MUSIC
1993 - 1994 Sales Engineer
ALMA

GLG NewsSM Analyses by Gregory Birge(?)

Opinions and analyses expressed in GLG News are solely those of the author. See the Terms of Use for details.
Apple increases its pressure on industry | 06-11-2008
Analysis of: iPhone 3g | www.computerworld.com
Author: Gregory Birge, Founder and Managing Director, F5 Digital Consulting

Apple tried for many years to enter the industry world. Will they succeed with the new iPhone and SDK2.0 ?

What is the next step for Apple | 01-28-2008
Analysis of: Are Investors Unfairly Sour on Apple? | www.businessweek.com
Author: Gregory Birge, Founder and Managing Director, F5 Digital Consulting

The Apple stock price went from $10 to $200 in less than 7 years. This is a remarkable performance but most investors are worried and would like to have insights on Apple's next move.

Do Not Betray Your Audiences | 12-11-2007
Analysis of: Facebook in apology over ad technology | www.ft.com
Author: Gregory Birge, Founder and Managing Director, F5 Digital Consulting

With his recent apologies, Mr. Zuckerberg had proven two things: 1) Facebook is incredibly successful and beyond expectations 2) Its advertising business model is unstable yet.

Apologies for real or answer a market need ? | 09-21-2007
Author: Gregory Birge, Founder and Managing Director, F5 Digital Consulting

Apology when needed, upfront is always better than after.

View All GLG News SM Analyses by Gregory Birge

GLG InstituteSM Seminars with Gregory Birge(?)

 
Gregory Birge has not participated in any GLGi Seminars.
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