Gordon Borrell
CEOBorrell Associates Inc
Gordon Borrell is the Chief Executive Officer at Borrell Associates, a leading research and consulting firm that focuses on interactive advertising for local media. He has 27 years of experience in media, ranging from newspaper reporting to media company executive overseeing newspapers, TV and cable Internet operations. He founded an Internet access and hosting company now owned by Gannett, Knight Rider and Landmark Inc. and was instrumental in establishing some of the first media Web sites in 1993-94. He was nominated New Media Pioneer by the Newspaper Association of America in 2002. He has appeared on CNN and other television news programs and is quoted frequently in The New York Times, Wall Street Journal, and the trade press. (This is me - Update Profile)
| 2001 - present | CEO Borrell Associates Inc |
|---|---|
| 1993 - 2001 | Vice President of New Media Landmark Communications Inc. |
GLG Study Groups with Gordon Borrell(?)
| Study Group Name | Members |
|---|---|
| Search Engine Experts (North America) | 177 |
| Print Advertising Market Experts | 211 |
| Newspaper Industry Experts | 19 |
| Council Members who Follow TV Advertising | 29 |
GLG NewsSM Analyses by Gordon Borrell(?)
Some of you may remember how you felt in the 1990s when Johnny Carson's last few shows were being aired. I feel the same way with The Weather Channel. Competition for TWC has been pent up for years; having it owned by one of the four major TV networks is bound to unleash competition that...
Plenty of otherwise smart people seem to be rushing toward some type of application that involves cellphones (do they even call them that anymore?). If it’s on your agenda, I’d suggest you be careful.
Walter Hussman’s letter, "How to Sink a Newspaper" in The Wall Street Journal on May 7 lay blame for the industry’s dwindling circulation on fellow publishers’ strategy of giving away their local news content on the Internet.
GLG InstituteSM Seminars with Gordon Borrell(?)
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