Mr. Gordon Borrell
CEO, Borrell Associates Inc
Member of the Media Council
Council Member Biography
Gordon Borrell is the Chief Executive Officer at Borrell Associates, a leading research and consulting firm that focuses on local advertising. His clients are many of the largest and smallest media companies in the U.S. and Canada. He has 30 years of experience in media, ranging from newspaper reporting to media company executive overseeing newspapers, TV and cable Internet operations. He founded an internet access and hosting company now owned by Gannett and was instrumental in establishing some of the first media Web sites in 1993-94. He was nominated New Media Pioneer by the Newspaper Association of America in 2002. He has appeared on CNN and other television news programs and is quoted frequently in The New York Times, Wall Street Journal, Advertising Age and the trade press. (This is me - Update Profile)
Employment History
- 2001 - Unspecified
- CEO, Borrell Associates Inc
- 1993 - 2001
- Vice President of New Media, VIRGINIAN-PILOT MEDIA COMPANIES, LLC
GLG NewsSM Analyses by Gordon Borrell(?)
Opinions and analyses expressed in GLG News are solely those of the author. See the Terms of Use for details.
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Mobile Advertising's Gold Rush
November 16, 2009
Mobile Advertising Set To Soar | www.mediapost.com
Mobile advertising is definitely the new-new thing, but it sounds like the hype we heard when the Web was born as a graphical interface and banner ads started appearing in 1995. Be careful -- mobile advertising isn't going to produce overnight riches. For proof, look at your own mobile device. Where are they ads? And if you see any, tell me if they're prompting you to buy anything. Timing is everything, so before you jump in, read on.
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May 1, 2008
NBC, CBS seen bidding for Weather Channel | www.msnbc.msn.com
Some of you may remember how you felt in the 1990s when Johnny Carson's last few shows were being aired. I feel the same way with The Weather Channel. Competition for TWC has been pent up for years; having it owned by one of the four major TV networks is bound to unleash competition that it will be unable to compete with.
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August 17, 2007
Mobile Advertising Reaches for the Sky | www.wirelessweek.com
Plenty of otherwise smart people seem to be rushing toward some type of application that involves cellphones (do they even call them that anymore?). If it’s on your agenda, I’d suggest you be careful.
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How to REALLY Sink a Newspaper
August 17, 2007
How to Sink a Newspaper | online.wsj.com
Walter Hussman’s letter, "How to Sink a Newspaper" in The Wall Street Journal on May 7 lay blame for the industry’s dwindling circulation on fellow publishers’ strategy of giving away their local news content on the Internet.
Leading institutions connect with Gordon Borrell through GLG
GLG Study Groups with Gordon Borrell(?)
| Study Group Name | No. Members |
|---|---|
| TMT Council Members in Member Programs | 16437 |
| Media Experts in GLG Member Programs | 4339 |
| Online Advertising Experts | 568 |
| Digital Media Distribution Experts | 539 |
| Online Advertising Experts (North America) | 425 |
GLG Live Meetings with Gordon Borrell(?)
Recent Seminars
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May 3, 2007 | New York
GLGi: Local Search Advertising -
October 17, 2006 | Boston
GLGi: Local Search Advertising -
October 16, 2006 | New York
GLGi: Local Search Advertising -
March 24, 2006 | New York
GLGi: Local Media Market Research & Forecasts