Ms. Emilie Kelly
Director, VALASSIS COMMUNICATIONS, INC.
Member of the Media Council
Council Member Biography
Emilie Kelly is Marketing Director with Valassis Communications, Inc. Prior she acted as an independent media consultant to the consumer, communications, media, travel and hospitality industries. She's worked with Valassis Inc, DISH Network, Comcast, Direct TV, TIG Global, Vail Resorts, Sirius Satellite Radio, Travelscream, Tmobile and Optimedia, among others. She is experienced and active in media planning and buying, response measurement and media mix optimization for print, television, radio, outdoor, direct mail, online, guerrilla PR mediums, and multicultural and Hispanic marketing. Previously, she was the VP, Marketing at DISH Network (Echostar Satellite LLC). (This is me - Update Profile)
Employment History
- 2008 - Unspecified
- Director, VALASSIS COMMUNICATIONS, INC.
- 2006 - 2008
- Media Consultant, VALASSIS DIRECT MAIL, INC.
- 2005 - 2006
- Media Consultant, TIG Global
- 2004 - 2005
- VP, Marketing and Creative Services, Echostar Satellite LLC
- 2003 - 2003
- Principal, Response Marketing & Media Consultant, Camp Kelly Inc.
- 2003 - 2007
- Consultant, Resort Technology Partners, LLC
- 2003 - 2003
- Principal, Response Marketing & Media Consultant, Camp Kelly, Inc.
- 2003 - 2008
- Principal, Response Marketing & Media Consultant, Camp Kelly, Inc.
- 1999 - 2003
- VP, Marketing +Corporate Communications, RICOCHET NETWORKS INC
- 1995 - 1999
- VP, Market Management, Kinder Morgan, Inc
GLG NewsSM Analyses by Emilie Kelly(?)
Opinions and analyses expressed in GLG News are solely those of the author. See the Terms of Use for details.
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Optimize TV Ad Schedules with Print Media
January 27, 2009
The Internet's Cool, But TV Remains Ad King | www.informationweek.com
With growing options integrating print, interactive and broadcast media, TV is indeed often de-throned as too expensive, too fragmented and too broad in its delivery. Print Media is used extensively to complete TV ad plans that cannot deliver the GRPs, targeted brand awareness or direct response goals of advertisers.
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November 3, 2006
More Cable Networks Decline Commercial-Ratings System | online.wsj.com
If you know your audience and know your target, you will know which networks and programmers to advertise with (without the need for a third party commercial rating system validation).
Leading institutions connect with Emilie Kelly through GLG
GLG Study Groups with Emilie Kelly(?)
| Study Group Name | No. Members |
|---|---|
| TMT Council Members in Member Programs | 16437 |
| Media Experts in GLG Member Programs | 4339 |
| Commercial Printing Experts | 1350 |
| Media Buyers | 1094 |
| Online Advertising Experts | 568 |
GLG Live Meetings with Emilie Kelly(?)
Emilie Kelly has not participated in any GLG Live Meetings.