Elias Luna Barrios

Partner and Chief Executive Officer, Luna & Goodman Advisors

Member of the Automotive Council

Council Member Biography

Elias Luna is Partner & CEO of Luna & Goodman, where he advises international financial institutions (Private Equity, Funds, Capital and Risk, Distressed Management, Investment Banks) and has independently advised the Board of Directors at Daimler AG, formerly DaimlerChrysler until the US Chrysler arm was sold in August 2007. Previously, he served as an Operations Executive at DaimlerChrysler Corporation and CIE Automotive, the largest European Tier2 steel forgings, metal stampings & machining, aluminum and plastics company. At CIE Automotive, he led a team of 12 members for developing business plans. He has more than 18 years of sales, marketing & operations experience in the automotive industry including strategic planning and managing supplier & vendor relationships. Previously, he has served as the EVP Sales, Marketing & Public Relations for GKN PLC’s Automotive Driveline Division, VP Sales & Marketing and Corporate Customer Director for Delphi Corporation, Senior Engineer for GM, Global Sales & Applications Engineer for IPL/TSI, Vice President Sales and Marketing for Basler Inc. and President for ELB & Partner. Mr. Luna has worked across several industries that include automotive, aerospace, electronics, IT Telecoms, Systems Integration and Oil & Gas. (This is me - Update Profile)

Employment History

2005 - 2006: VP Strategic Development Asia, OLD CARCO LLC
2002 - present: Partner and Chief Executive Officer, Luna & Goodman Advisors
2001 - 2004: Chief Operating Officer, Cie Automotive Usa Inc
1999 - 2002: EVP Sales, Marketing & Public Relations, Global Ac, GKN Automotive
1995 - 1999: VP Sales & Marketing, Corporate Customer Director, DELPHI AUTOMOTIVE SYSTEMS (GLOBAL) HOLDING, INC
1991 - 1993: Senior Global Sales & Applications Engineer, IPL/TSI
1985 - 1991: President, ELB & Partner - Consulting
1983 - 1985: Vice President Sales and Marketing, BASLER, INC.

GLG News^SM Analyses by Elias Luna Barrios(?)

Opinions and analyses expressed in GLG News are solely those of the author. See the Terms of Use for details.

Brazil’s Supplier Management Dilemma.

August 21, 2007

Analysis by:Elias Luna Barrios, Partner and Chief Executive Officer, Luna & Goodman Advisors

Analysis of: BRAZIL’S RECORD-BREAKING AUTOMOBILE DEMAND: CAN SUPPLY KEEP PACE? | tendencias.infoamericas.com

After some 10 years of painfully slow growth and inflation, Brazil is seeing an unexpected revival. Is this growth sustainable? What about the complete supply chain? Will Tier2s and 3s be able to cope with this increased demand?

Going small in China.

August 21, 2007

Analysis by:Elias Luna Barrios, Partner and Chief Executive Officer, Luna & Goodman Advisors

Analysis of: China Is Chrysler Growth Test Track | online.wsj.com

Is Chrysler’s Chery strategy the right one? Will investment pay-off?

Ford Hydrogen Fusion 999 hits 200 mph at the Bonneville Salt Flats track.

August 21, 2007

Analysis by:Elias Luna Barrios, Partner and Chief Executive Officer, Luna & Goodman Advisors

Analysis of: Ford Fuel Cell Car Goes 200 M.P.H. at the Bonneville Salt Flats | wheels.blogs.nytimes.com

Impressive indeed….. If it wasn’t for the fact that this powertrain technology is some 12 years old (counting from the last known engineering publication).

A battery alone does not make a car.

August 13, 2007

Analysis by:Elias Luna Barrios, Partner and Chief Executive Officer, Luna & Goodman Advisors

Analysis of: Will GM Blow It? The Detroit giant may actually have an edge in hybrid technology. But ... | www.slate.com

Is a perceived lead in lithium ion battery technology enough, by itself, to give GM an edge in the US market over Toyota? The answer to the question is a no-brainer (sorry!), NO, Li-Ion ALONE WILL NOT GIVE ANYONE THE LEAD OVER THE OTHERS ON HYBRID TECHNOLOGY…… However, it will give them the freedom...

View All GLG News ^SM Analyses by Elias Luna Barrios