Gerson Lehrman Group - Intelligently Connecting Institutions and Expertise.
Edward Crowley

Mr. Edward Crowley

Senior Consultant, Woodford Group, LLC

What is a GLG Leader?|GLG Leaders are a separate tier of Council Members with a Council Rank in the top 5%. These GLG Member Program participants are eligible for ongoing, in-depth consultative relationships with GLG clients.

Member of the Technology Council

Council Member Biography

Edward Crowley is a Senior Consultant at the Woodford Group in New York, where he has over 22 years of experience in the high tech industry including management positions including Lexmark International, Texas Instruments, IntelliQuest, and QMS. Mr. Crowley is an expert in the industry trends and competitive environment including Hewlett Packard, Konica Minolta, Ricoh, Samsung, Brother, Xerox, Dell, Okidata, Oce, and Kodak and is knowledgeable in every major printing technology including thermal transfer, color laser, mono laser, inkjet, and dot matrix. He is also the Principal of the Photizo Group. Prior to working at Woodford Group, Mr. Crowley was the Sr. Manager responsible for the business printer strategy and global marketing at Lexmark International. He was responsible for multiple industry firsts including introducing the first sub $200 monochrome laser printer, introducing the fastest Tandem color laser printer, and introducing the first stand-alone print server. Mr. Crowley has also held positions at Texas Instruments, DataProducts, and QMS. He has authored numerous articles in business and professional journals regarding the imaging industry and he is a frequent contributor to the OnDemandJournal.com in addition to being Technology Editor for Visions Magazine. Mr. Crowley is also an adjunct professor of business and marketing at Midway College in Midway Kentucky. (This is me - Update Profile)


Employment History

2008 - Unspecified
Senior Consultant, Woodford Group, LLC
2006 - Unspecified
Principal, Photizo Group
1998 - 2006
Sr. Manager, Worldwide Marketing, LEXMARK INTERNATIONAL, INC.
1996 - 1998
Intl. Marketing Manager, VTEL
1994 - 1996
Managing Director - Brand Tracking, Intelliquest
1990 - 1994
Manager, WW Product Marketing, TEXAS INSTRUMENTS INCORPORATED
1987 - 1990
Product Manager, Dataproducts
1986 - 1987
Market Analyst, QMS
1984 - 1986
Product Manager, Data Support Services

GLG NewsSM Analyses by Edward Crowley(?)

Opinions and analyses expressed in GLG News are solely those of the author. See the Terms of Use for details.

Excellent Strategic Move

September 1, 2008

RICOH to Acquire IKON Office Solutions, Inc. | www.marketwatch.com | investors.ikon.com

Industry consolidation is, to some extent over because there is no one left to acquire!  Our News posting and client report identifies how this is an excellent strategic move for Ricoh, and a significant threat to Canon.

An Industry Giant Gains Momentum - And A Serious Blow to Canon

August 28, 2008

RICOH to Acquire IKON Office Solutions, Inc. | www.marketwatch.com

The bottom line:  Ricoh now has one of the broadest distribution channels in the market, they have the broadest product line in the market, and they now have one of the strongest service delivery teams in the business.   The competitive impact:  Canon is the biggest looser.  IKON was their largest distribution channel in North America for their highly profitable copier / MFP line.  HP is now threatened by a serious contender who has shown a willingness be aggressive in building capabilities through acquisitions.  Xerox is now eclipsed by their Japanes rival. This is another in a serious of brilliantly executed strategic acquisitions by Ricoh. 

Is Hewlett Packard's (HPQ) Ink Jet Business in Trouble?

August 7, 2008

HP tells staff in Corvallis ink business is 'broken' | www.oregonlive.com

The Portland (OR) Oregonian featured a lengthy piece concerning layoff rumblings around HP's Corvallis and Vancouver inkjet-printer-related divisions, including quotes from an HP Vice President and his concern for future growth (or lack thereof) in the inkjet business. The news trickle made it to Boise, where much of HP's LaserJet business is centered, with speculation (Idaho Statesman: "Will Boise be hit by more Hewlett-Packard layoffs?") on whether or not down-sizing will make it east of the Cascade Mountains, from Oregon and Washington to Idaho. And then The Oregonian is back with a impressively cogent editorial today, "Shifting Winds in Corvallis", noting the 24-year run of HP's successful inkjet business and the beginnings of a shift away from the industry's razor-and-blades as a business model, and speculating what the future holds for the largest private employer in the Corvallis OR area. Does this signal a fundamental breakage in HP's business model? 

The Spiral Will Continue

July 23, 2008

Inkjets expected to smear earnings | www.kentucky.com

Lexmark's inkjet business is doomed to failure primarily because the brand is positioned to appeal to the 'cost concious' buyer who will not use enough cartridges for Lexmark to recoup the hardware loss from the initial sale.  There is a very strong correlation between usage (pages printed) and the price of the printer.  The lower the price, the lower the usage.  Lexmark's position as the 'price leader' is unsustainable. In terms of the stock buy-back, it is essentially an effort by the executive team (headed by Paul Curlander) to retain control of the company.  The firm is using debt fueled stock purchases as a way to reduce the number of outstanding shares to a level where the executive team can continue to drive the companies perormance without being required to respond to concerns by outside shareholders.

Lexmark Will Continue Its Spiral

July 22, 2008

Inkjets expected to smear earnings | www.kentucky.com

Lexmark is facing a "perfect storm".  The unprofitable inkjet division continues to decline.  Should the firm let the ink jet product line continue to decline (and accept an eventual 'phase out' of the product segment), or drive product placements and accept the associated hardware losses? At the same time, the firms profitable laser printer business is under attack from HP.  Can the top business printer exec - Marty Canning, turn around this decline? And finally, the companies consistent lack of a turnaround strategy continues to go unanswered, as the CEO, Dr. Curlander, engineers a debt fueled stock buy-back in order to retain control of the company. Will the company make fundamental changes, or will it enter a phase of decline that cannot be reversed?

View All GLG News SM Analyses by Edward Crowley

Leading institutions connect with Edward Crowley through GLG

GLG Live Meetings with Edward Crowley(?)

Recent Seminars

August 7, 2008 | New York

GLG Seminar: (NYC) Imaging Landscape

June 13, 2006 | San Francisco

GLGi: Key Trends in the Digital Printing Market

April 18, 2006 | New York

GLGi: Key Trends in the Digital Printing Market Seminar