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Dirk Aschmoneit

Director of Food & Retail Marketing
Jenny Craig, Inc

Member of the Leisure & Lodging Council

Dirk Aschmoneit is currently a Director of Marketing, Food & Retail at Jenny Craig - a division of Nestle Nutrition, where he has worked since 2004. He manages a $500 million group of food and non-food products. His duties include product development, assortment, merchandising for 500+ stores in the US & CAN, and maximizing revenue & profit growth. Mr. Aschmoneit directs overall strategy for food & non-food products to create a strategic competitive advantage and a calendar of supportive marketing efforts. Previously Mr. Aschmoneit was a Director of Marketing Operations at Metabolife International, from 1998 to 2004. He was instrumental in taking the company from a network marketing to a $355 million consumer packaged goods company. In addition to maintaining the company’s competitive position by evaluating new product concepts, Mr. Aschmoneit was frequently featured as an expert speaker at Sport, Weight Loss, and Condition Specific Supplement industry events. (This is me - Update Profile)

Employment History
2004 - present	Director of Food & Retail Marketing Jenny Craig, Inc
1998 - 2004	Director of Marketing Operations METABOLIFE INTERNATIONAL INC

GLG Study Groups with Dirk Aschmoneit(?)

Study Group Name	Members
Media Buyers	847
Direct Mail Marketing Purchasers (North America)	94
Direct Mail Marketing Purchasers	96
Direct Mail Marketing Experts	367

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GLG News^SM Analyses by Dirk Aschmoneit(?)

Opinions and analyses expressed in GLG News are solely those of the author. See the Terms of Use for details.

Nutrisystem hits plateau. Is NTRI the next diet fad after Atkins? | 10-04-2007

Analysis of: NutriSystem, Inc. Reports Preliminary Third Quarter 2007 Results, Authorizes Additional Share Repurchases and Establishes $200 Million Credit Facility | biz.yahoo.com

Author: Dirk Aschmoneit, Director of Food & Retail Marketing, Jenny Craig, Inc

Evaluation of NTRI Q3 performance: Q3 underperformance is not an indicator of a fad diet. Competition and lack of new campaign are primary drivers of recent performance. However, this might be an early indicator that NTRI is done with their steep growth phase and enters into the maturity phase with...

Topline review of Alli | 06-15-2007

Analysis of: Over-The-Counter Weight Loss Drug Approved | abclocal.go.com

Author: Dirk Aschmoneit, Director of Food & Retail Marketing, Jenny Craig, Inc

Glaxo Smith Kline is trying to reposition Xenical Here is a quick review of the past. It should be a solid indicator for the new initiative. Historical evolution of Alli: 1] GSK sales for Xenical $115.6 mil in 2004, down from $154.5 mil in 2002 2] Gastrointestinal side effects caused slow down...

Reality Check for Nutrisystem | 02-02-2007

Analysis of: Nutrisystem Shares Slide on Target Cut | biz.yahoo.com

Author: Dirk Aschmoneit, Director of Food & Retail Marketing, Jenny Craig, Inc

After 3 years of impressive growth it might be time for a reality check for Nutrisystem (NTRI). The stock got “pounded” this week after NTRI issued a lower than expected guidance for Q107 and a Citigroup analyst lowered his target price by $13 (from $105 to $92). Is it time for bypass surgery...