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Deborah King

Sr. Media Specialist
Mervyn's, LLC
Member of the Media Council

Deborah King is a Sr. Media Specialist at Mervyns, LLC, a department store. She oversees approximately $85 million in advertising buying and/or planning on an annualized basis. She began her career in advertising in 1994 at Saatchi and Saatchi in the media department. Since then, Deborah has developed an extensive knowledge in media and marketing research to the creation of marketing plans for over 50 different products. She has developed extensive media plans for a range of target audiences including: telecommunications, C-Level; Electronic Engineers; IT Audience; Mass Reaching Retail audiences. Deborah currently specializes in marketing for clients in the Retail Mass Merchandising sector. She is a panelist in media forums and currently oversees media planning and buying for Newspaper/Preprint/Broadcast and Online. She also is integral part in the upkeep of the Retail website. (This is me - Update Profile)


Employment History
2004 - present Sr. Media Specialist
Mervyn's, LLC
1999 - 2002 Media Supervisor
Publicis
1996 - 1998 Sr. Media Planner
Foote, Cone & Belding Advertising, Inc.

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GLG NewsSM Analyses by Deborah King(?)

Opinions and analyses expressed in GLG News are solely those of the author. See the Terms of Use for details.
Newspapers will benefit From Google Print Ads in the Long Run - BUYER BEWARE | 06-06-2007
Analysis of: Frienemy Google Not a Threat (Yet) to Traditional Ad Sales | www.pbs.org
Author: Deborah King, Sr. Media Specialist, Mervyn's, LLC

Google Print Ads introduces yet another source for smaller marketers to play with the Big Boys, but Buyer beware. For the short term, this offering is beneficial to the Newspapers but needs some fine-tuning for small advertisers to benefit. It is essential for the Newspaper Industry to embrace the diversification...

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