Ms. Deborah King
Former Media Manager of Marketing and Planning, MERVYN'S, LLC
Member of the Media Council
Council Member Biography
Deborah King is currently working as an Independent Consultant developing media reporting and working as a Consulting Product Manager. She has a pulse on the telecommunications industry and contributing her knowledge of media to reporting valuable shifts and trends in media spend. Deborah King was formally (10/08) a Media Manager at Mervyns, an American departmental store chain. Ms. King has valuable insight on the Media ad trends and shifts in budgets across the retail sector. During her tenure at Mervyns, she managed strategy, comprehensive ad budgets, development and execution of media programs that supported all Company objectives. Ms. King focuses on advertising, buying and planning. She has expertise in media and marketing research for the creation of marketing plans for products. Ms. King is a panelist in media forums and currently oversees media planning and buying for newspapers, preprints, broadcast and online. (This is me - Update Profile)
Employment History
- 2004 - 2008
- Media Manager of Marketing and Planning, MERVYN'S, LLC
- 1999 - 2002
- Media Supervisor, Publicis
- 1996 - 1998
- Sr. Media Planner, FOOTE, CONE & BELDING ADVERTISING, INC.
GLG NewsSM Analyses by Deborah King(?)
Opinions and analyses expressed in GLG News are solely those of the author. See the Terms of Use for details.
-
Newspapers will benefit From Google Print Ads in the Long Run - BUYER BEWARE
June 6, 2007
Frienemy Google Not a Threat (Yet) to Traditional Ad Sales | www.pbs.org
Google Print Ads introduces yet another source for smaller marketers to play with the Big Boys, but Buyer beware. For the short term, this offering is beneficial to the Newspapers but needs some fine-tuning for small advertisers to benefit. It is essential for the Newspaper Industry to embrace the diversification of media by allowing for the sales base to expand. In the long run Newspapers will benefit from these type of expansions in that they will provide a new outlet other than utilizing Remnant Merchants to offer their available ad space at possible higher rates. What is missing is that the Newspapers are still in control and the smaller advertisers wont experience the medium at its potential. The same would be true for Media companies of TV and Radio.
Leading institutions connect with Deborah King through GLG
GLG Study Groups with Deborah King(?)
| Study Group Name | No. Members |
|---|---|
| TMT Council Members in Member Programs | 16437 |
| TMT Council Members in Member Programs | 16437 |
| Media Experts in GLG Member Programs | 4339 |
| Commercial Printing Experts | 1350 |
| Media Buyers | 1094 |
GLG Live Meetings with Deborah King(?)
Deborah King has not participated in any GLG Live Meetings.