Mr. Dana Shertz

Council Member Biography

Dana Shertz is currently both an independent retail Consultant and COO/Partner at EnDev LLC, a company that owns and operates 6 restaurants in San Diego. Dana is familar with the restaurant industry, food & beverage suppliers and restaurant trends. Previously, he was the President and Chief Operating Officer at MacGregor Golf, from 2001 to 2006. Mr. Shertz has more than 20 years of experience in senior golf industry. At MacGregor Golf, he was responsible for bottom line P&L and operations in North America, Australia, Canada and Latin America. During his four-year tenure, Mr. Shertz was a primary driver in helping MacGregor reach record sales, achieving a 52% annual compounded growth rate (CAGR) in 2004 and 2005. He also developed a national advertising campaign and a tour program. Previously, Mr. Shertz was a Senior Vice President of Sales at MacGregor Golf. Prior to joining MacGregor, he was in Senior Sales and Executive positions at Callaway Golf for 14 years. Here, he was responsible for running the business in the Northern California territory for five consecutive years, resulting in an appointment as Callaway’s Vice President of Sales. He oversaw the revenue growth from $5 million to $840 million annually. (This is me - Update Profile)

Employment History

2006 - Unspecified

Independent Consultant, Dana Shertz

2006 - 2009

Chief Operating Officer, EnDev Enterprises LLC

2001 - 2006

President & COO, MACGREGOR GOLF (NORTH AMERICA), INC.

1986 - 2001

Vice President of Sales and marketing, CALLAWAY GOLF COMPANY