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Dan Schoenbaum

Dan Schoenbaum, SVP, Marketing and Business Development, Tripwire IncSVP, Marketing and Business Development
Tripwire Inc
Member of the Technology Council

Dan Schoenbaum is the Senior Vice President of marketing and corporate development at Tripwire, a category leader in the security and compliance software market. He heads up corporate strategy, marketing and product management. He also manages close strategic relationships with VMware, BMC and HP. Previously, he was the Chairman of Mergers and Acquisitions at Compuware Corporation, a leader in enterprise software and IT services. He was responsible for corporate strategy and M&A focused on the distributed enterprise software business. Prior to Compuware, he spent 8 years at Mercury Interactive, where he held senior roles in product management, marketing and alliances. He is credited with the conception, development and launch of Mercury's web products. He was on the advisory board of nLayers (acquired by EMC), and is currently on the board of Compassoft and the advisory board of Cenzic Inc. He is a founding member of AppSic, the Application Security Industry Consortium. (This is me - Update Profile)


Employment History
2006 - present SVP, Marketing and Business Development
Tripwire Inc
2002 - 2006 Chairman, Mergers and Acquisitions
Compuware Corporation
2001 - 2002 VP, Business Development
Aguilar & Sieron PA
1994 - 2001 Director, Products and Strategic Alliances
Mercury Interactive, LLC

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Opinions and analyses expressed in GLG News are solely those of the author. See the Terms of Use for details.
Direct mail and email marketing is dead. Blogs and online communities are the conduit to the buyer today | 06-02-2008
Analysis of: Beyond Blogs | www.businessweek.com
Author: Dan Schoenbaum, SVP, Marketing and Business Development, Tripwire Inc

Direct mail and email marketing is dead. Blogs and online communities are the conduit to the buyer today, especially when selling to tech-savvy buyers. The business week article was right on the money. A significant paradigm shift is well underway, corporate America has been slow to recognize the opportunity,...

Citrix, VMware and Microsoft - the virtualization battleground | 06-02-2008
Analysis of: Citrix Beta Of XenServer 4.1 Targets March Production | www.informationweek.com
Author: Dan Schoenbaum, SVP, Marketing and Business Development, Tripwire Inc

* Citrix has an impressive product portfolio, but is focused on the low enf of the market (SMB) and leads in the desktop and application area * VMware and Microsoft will square off in the enterprise datacenter business. VMware leads with 75-80% marketshare, but has limited management solutions, doesn't...

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