Cathy Stauffer

Founder, Cathy Stauffer Consulting

Member of the Retail Council

Council Member Biography

Cathy Stauffer is Owner of Cathy Stauffer Consulting, a consultancy which advises on retail & consumer strategies & trends, brand positioning, product development and selling strategies. She is an expert in marketing, merchandising and retailing of consumer technology and building consumer brands. She was SVP/CMO at Gateway Computers, a US $4 billion multi-channel PC manufacturer & direct marketer that included the eMachines brand. She has been President and Executive Vice President, Merchandising & Marketing at Good Guys, a regional specialty retailer of consumer electronics, which she helped grow into a US $1 billion dollar business, and oversaw all product categories including flat panel TVs, Home Theater, audio & video components, digital cameras, mobile audio, MP3, wireless phones, video games & accessories. Ms. Stauffer is also a Partner at Evo Consulting, a consulting firm that provides high-impact solutions to companies seeking to enter the global consumer technology market. (This is me - Update Profile)

Employment History

2009 - 2009: Partner, Evo Consulting
2005 - present: Founder, Cathy Stauffer Consulting
2004 - 2005: Chief Marketing Officer and SVP, Marketing, GATEWAY, INC.
1997 - 2003: Executive Vice President- Merchandising , Good Guys
1997 - 2004: President, Good Guys

GLG News^SM Analyses by Cathy Stauffer(?)

Opinions and analyses expressed in GLG News are solely those of the author. See the Terms of Use for details.

Droid - The Insecure Macho Phone?

November 10, 2009

Analysis by:Cathy Stauffer, Founder, Cathy Stauffer Consulting

Analysis of: With $100M Saturation Campaign, Droid Will Be Impossible to Avoid | adage.com

The tone (and cost) of this campaign seems completely over-the-top -- why all the negative energy Verizon?

Slow And Steady Keep Radio Shack In The Race

November 9, 2009

Analysis by:Cathy Stauffer, Founder, Cathy Stauffer Consulting

Analysis of: RadioShack Up; iPhone Seen Helping '10 EPS, Wireless Efforts | online.wsj.com

Since taking over Radio Shack in 2006 Julian Day has taken a very methodical, first things first approach to getting the house in order, beginning with controllable costs: cutting SG&A, closing underperforming stores, consolidating multiple service and distribution centers, improving inventory management...

The Tale Of Two Droids

November 9, 2009

Analysis by:Cathy Stauffer, Founder, Cathy Stauffer Consulting

Analysis of: Think The Droid Launch Was A Let Down? Not So Fast. | www.washingtonpost.com

Over the launch weekend, I saw strong, consistent traffic for the Droid along with great enthusiasm from salespeople. But not just for the Motorola Inc. Droid – the HTC Droid Eris was also generating a lot of interest, and sales.

How High Is Up for The iPhone?

October 22, 2009

Analysis by:Cathy Stauffer, Founder, Cathy Stauffer Consulting

Analysis of: Apple increases iPhone sales 7% to 7.4 mln in Q3 | www.telecompaper.com

With over 20 million iPhones sold in fiscal 2009, the iPhone appears to be just beginning to build steam. Too soon to ask how long Apple can continue its dominance, the question is how dominant can it become.

View All GLG News ^SM Analyses by Cathy Stauffer