Ben Kirshner

Professor, NEW YORK UNIVERSITY (INC)

Member of the Media Council

Council Member Biography

Benjamin Kirshner is Founder and Chief Executive Officer of Elite SEM Inc, an online advertising agency. He is also an instructor of search engine marketing strategies at NYU. He specializes in developing and orchestrating search engine marketing campaigns, email marketing, affiliate marketing, banner advertising, co-registration, contextual targeting advertisements, and ROI tracking. He is experienced in evaluating search engine marketing technologies. He has over 7 years of experience in the online marketing space. Mr. Kirshner works on a daily basis with Google, Yahoo!, AskJeeves, MSN, AOL, Shopping.com, and Valueclick. Elite SEM Inc is a Google Adwords Certified Company as well as a Yahoo! Ambassador. (This is me - Update Profile)

Employment History

2006 - present: Professor, NEW YORK UNIVERSITY (INC)
2004 - present: CEO, Elite SEM Inc
2001 - 2004: Account Executive, Send Traffic
2000 - 2001: Account Executive, 24/7 Real Media

GLG News^SM Analyses by Ben Kirshner(?)

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PPC Keywords and Trademarks

May 14, 2007

Analysis by:Ben Kirshner, Professor, NEW YORK UNIVERSITY (INC)

Analysis of: Google to Face First Jury Trial Over its 'Adwords' Keywords Search Program | interestalert.com

Google, Yahoo, MSN, ASK.com and the rest of the PPC world could get a huge slap in the face if there is a law prohibiting the use of advertisers bidding on trademarked terms.

Quigo could be next to be aquired

September 19, 2006

Analysis by:Ben Kirshner, Professor, NEW YORK UNIVERSITY (INC)

Analysis of: Quigo: The next Google? | money.cnn.com

Google has done a great job buying really good technology companies. These guys could be next.

MySpace is now Google's Space

August 11, 2006

Analysis by:Ben Kirshner, Professor, NEW YORK UNIVERSITY (INC)

Analysis of: Google Signs $900M Deal With MySpace | www.dailytech.com

This article explores some of the implications from Myspace partnering with Google.

Google Radio Coming Soon

August 7, 2006

Analysis by:Ben Kirshner, Professor, NEW YORK UNIVERSITY (INC)

Analysis of: XM makes advertising deal with Google | phoenix.bizjournals.com

This artlice talks about Google aggrsive push into the struggling radio market. The hundreds of thousands of Google's clients will be introduced to the radio business, through their purchase of Dmark a few months ago. This is the first major deal announced towards Google jumping into the...

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