Mr. Allan Haims

Council Member Biography

Allan Haims is the Principal of ASER Marketplace, a Los Angeles based consultancy firm that provides strategic, brand development, and operational services to retail and wholesale clients. Previously, Mr. Haims was the President at Wet Seal, an apparel and accessory retailer, thru 2004. He was responsible for the implementation of a comprehensive turn-around plan to return the company to former levels of profitability and was involved with the re-capitalization of the business. He has over 25 years of experience in the retail industry. He is experienced in merchandising and marketing, store operations, supply chain, human resources, and real estate. Previously, Mr. Haims was the Senior Vice President, Worldwide at The Disney Store, and has also held senior merchandising positions at Victoria’s Secret Stores & May Department Stores. (This is me - Update Profile)

Employment History

2004 - Unspecified

Principal, ASER Marketplace, LLC

2003 - 2004

President, THE WET SEAL INC

2001 - 2003

Sr VP, Worldwide - Business Development, THE WALT DISNEY COMPANY

1999 - 2000

Vice President, INTERACTIVE VIDEO TECHNOLOGIES

1992 - 1997

Founder & President, Grasse Parfumeries

1989 - 1992

Vice President, VICTORIA'S SECRET STORES, INC

1980 - 1989

Divisional Merchandise Manager, Hechts- Division of May Dept Stores