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Alan Cohen

Vice President- Strategic Business Development, GUITAR CENTER, INC.

What is a GLG Leader?|GLG Leaders are a separate tier of Council Members with a Council Rank in the top 5%. These GLG Member Program participants are eligible for ongoing, in-depth consultative relationships with GLG clients.

Member of the Media Council

Council Member Biography

Alan Cohen is the Vice President, Strategic Business Development at Guitar Center, a multi-channel music retailer specializing in musical instruments, digital music distribution, and social communities. He is responsible for identifying and managing a portfolio of music and media focused ventures. Previously, he was a Senior Director- Strategy and Business Development at Best Buy, and was responsible for new ventures and execution of consumer electronics, digital media and wireless concepts; Senior Director- Marketing at Musicland Division, Best Buy, managing entertainment retail and product marketing, promotions, and strategic partnerships; and the Senior Vice President and General Manager at InterActiveCorp's E-commerce division, Styleclick, and was responsible for branded e-commerce retail and consumer communities. He is knowledgeable in digital entertainment, e-commerce, brick and mortar retail, mobile commerce and media, consumer electronics, digital music, and pop culture trends. (This is me - Update Profile)


Employment History

2006 - present
Vice President- Strategic Business Development, GUITAR CENTER, INC.
2005 - 2006
Vice President, Marketing, WIDERAY CORPORATION
2004 - 2005
Director, Merchandise Strategy & Innovation, SABRE HOLDINGS CORPORATION
2003 - 2004
Senior Director, Strategy and Business Development, BEST BUY CO., INC.
2002 - 2003
Senior Director, Marketing, BEST BUY CO., INC.
2000 - 2001
VP, Business Development, InterActiveCorp (Formerly USA Networks Styleclick)

GLG NewsSM Analyses by Alan Cohen(?)

Opinions and analyses expressed in GLG News are solely those of the author. See the Terms of Use for details.

You Tube: A dominant role in the movie ecosystem? Not Likely...

October 14, 2009

Alan Cohen, Vice President- Strategic Business Development, GUITAR CENTER, INC.

YouTube Explores Renting Movies Online | www.businessweek.com

You Tube might capture some of the movie distribution market if and only if they are able to work closely with the studios to develop a model that is beneficial to both the studios and consumer.  Stiff competition awaits You Tube from multiple angles, not all movie industry related. The consumer, and...

Zune vs. Apple-Apple Wins

August 25, 2009

Alan Cohen, Vice President- Strategic Business Development, GUITAR CENTER, INC.

New Zune Undercuts Apple's iPod Prices | online.wsj.com

In my opinion, Zune has an uphill battle to try and capture the digital music market from Apple.  Zune has significant challenges that will be very hard to over come.  The primary challenge is a powerful thing called "brand" that drives every mass market trend and wallet.

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