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The Mobile Web Is The Future

October 7, 2008

Analysis of:Nokia Aims to Be No. 1 on the Mobile Web | www.businessweek.com

Nokia needs to make this play work to ensure their 500million sales keep going as phones mutate into mini-laptops and voice is a small part of the offering.

Cloud Computing = An Alliterative Marketing Term?

September 30, 2008

Analysis of:Larry Ellison’s Brilliant Anti-Cloud Computing Rant | blogs.wsj.com

Like the credit crunch, you probably can't escape Cloud Computing.

In Apple we trust?

September 6, 2007

Analysis of:Apple's Fall Updates: New iPods and More | tech.yahoo.com

There are two very interesting things here. WIFI and Starbucks. Both offer Apple more places to reach their customer and maintain the Itunes platform without heavy network infrastructure costs. This looks like cementing the foundations of Apple's mobile platform (partly built out with AT&T), which may ultimately bypass the cellular/mobile operation and deliver an apple based platform in every municipal environment, where presumably you're more likely to buy itunes. Starbucks is an interesting choice of partner. Brand alliances are very difficult to get right but this one might have legs as you might well buy more music as you relax with your coffee. Music is more of a mood purchase than a distress purchase so Starbucks is a good partner.

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