Contributing Member of the Technology, Media & Telecom Councils

Names and details of certain GLG News authors are available only to GLG Clients and Council Members. GLG News authors are subject-matter experts within the GLG Councils and are available for expert consulting - by phone, in-person, or written analysis. To find out how to become a GLG client or Council Member, click here.

All News Analyses by this Author

Analyses are solely the work of the authors and have not been edited or endorsed by GLG.

VIDEOGAMES AND MAJOR ENTERTAINMENT COMPANIES

March 23, 2009

Analysis of:Videogame Start-Up Reaches Marvel Pact | online.wsj.com

DEVELOPEMENT OF TOP VIDEO GAMES FOR PLATFORMS OR MMLP IS STRONGLY SUPPORTED BUY ALLIANCE BETWEEN DEVELOPERS/PUBLISHERS AND MAJOR COPYRIGHT OWNERS. FOR MARVEL FINANCING ITS MMLP GAMES THORUGH LICENSED DEALS IS A WAY TO GRASP MORE PROFITS LIMIT RISKES AND EXTEND MARKET SAHRE OF ITS CHARACTERS FOR THE SUCCESSFUL LICENSEE A MARVEL ALLIANCE IS A MASSIVE BOOST TO GROWTH WITH HIGH EXPENSES BUT A CONSIDERABLY DOWNSIZED MARKTING RISK

Contributing Member of the Technology, Media & Telecom Councils

All News Analyses by this Author

This author consults with leading institutions through GLG

Most Popular Technology, Media & Telecom News