Contributing Member of the Consumer Goods & Services Councils
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GLG News by this Author
Analyses are solely the work of the authors and have not been edited or endorsed by GLG.
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What can we learn from Danone's set back with thier beauty yoghurt Essensis?
February 11, 2009
Danone drops beauty yoghurt | www.thegrocer.co.uk
Is this the end of the functional food hype as the Financial Times suggested? Very unlikely. With so many successful launches and ever advancing technology in both identifying effective nutraceuticals and better ways to incorporate them in foods and drinks there is no reason to believe that the disappointing sales of Danone’s Essensis is more than discussed below: a result of a wrong distribution strategy and insufficient communication of a novel concept of edible cosmetics
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What can we learn from Danone's set back with their beauty yoghurt Essensis?
February 11, 2009
Danone drops beauty yoghurt | www.thegrocer.co.uk
Is this the end of the functional food hype as the Financial Times suggested? Very unlikely. With so many successful launches and ever advancing technology in both identifying effective nutraceuticals and better ways to incorporate them in foods and drinks there is no reason to believe that the disappointing sales of Danone’s Essensis is more than discussed below: a result of a wrong distribution strategy and insufficient communication of a novel concept of edible cosmetics.
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