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Marvel the big winner; we'll see about Gazillion

March 19, 2009

Analysis of:Videogame Start-Up Reaches Marvel Pact | online.wsj.com

* Marvel is the new NFL - this deal is good for them * A lot has to go right for Gazillion to cash in on this deal - speculative risk * History is not on Gazillion's side - Brash, Hellgate, etc. * MMO-specific design challenges with licenses * This deal unlikely to change the overall licensing landscape

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