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Nokia's Entrance into PC Hardware a Worthy Risk

October 19, 2009

Analysis of:Nokia launches mini-laptop with AT&T, Best Buy in US | www.telecompaper.com

PC Hardware margins are slim, or negative in some cases. Both the manufacturers and retailers are pressured to make money on attachments to the core PC sale. Nokia has experience in this type of marketplace. By selling services and attachments, Nokia can compete and thrive. Best Buy and AT&T are good strategic partners to help Nokia launch the initiative.

Sony: Short Term Gain for Long Term Pain

September 29, 2009

Analysis of:Sony's Latest Gaming Device Cuts Out Retailers | www.cnbc.com

* Sony's strategy is no surprise* Sony's needs to increase margins to offset continued loss on hardware sales* Eliminating retail could boost margins 20-30 points* Digital Delivery provides faster monetization of development costs* In the long run, Sony needs retailers* Powerful retailers will find a way to share in the revenue

Nokia - Too Late to the Party?

March 5, 2009

Analysis of:Nokia considering entering laptop industry | www.reuters.com

What is Nokia's recent track record of launching non-core hardware devices. Is Nokia prepared to listen and quickly adapt to the needs of a new business. What is their competitive advantage. If it is price, it is a mistake. If it is the name, it is also a mistake.

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