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VW Owner Loyalty - More Than Image and Events

April 17, 2008

Analysis of:VW Looks to Improve Owner Loyalty | blogs.cars.com

Retention of owners to a brand is driven by many factors.  Increased sales objectives need to assume conquesting will also be critical.  Treatment of owners is just as important as treatment of first time customers.  Loyalty is a means to a larger goal - profitable sales. 

GM Will Deliver Because They Can

April 17, 2008

Analysis of:Volt plug-in hybrid is 'No. 1 priority,' GM says | www.msnbc.msn.com

GM's Volt will create demand for another generation of hybrid vehicles. GM does possess the resources and skills to bring this vehicle to market.  Doing in "on schedule" may not matter if others have not made progress in the all electric arena.

Hybrid vehicles - not dead yet

March 29, 2007

Analysis of:Hybrid Vehicle Registration Growth-Rate Slows In 2006 | usa.polk.com

While hybird vehicle sales are slowing down, the size of the market is growing.  Don't be mislead by short-term mindsets of lower fuel prices hurting hybrid sales.  It's still a supply driven category in the automotive sector.

Only a matter of time

March 29, 2007

Analysis of:German Hybrid Efforts Plagued by Problems | www.businessweek.com

1.   Nearly all automakers will be in the hybrid scene

2.  "Hybrid" as a category name will evolve beyond the typical gas-electric versions currently offered, thus making it easier for automakers and OE suppliers to state they are playing in this space.

3.  German interests in hybrids need to be balanced with infrastructure that supports diesel and European emission needs.

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