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Social media tools beginning to attract mainstream attention, especially from embassies practicing public diplomacy

January 12, 2009

Analysis of:CompuSchmooze Podcast #28: A Conversation about Using Social Media in Public Diplomacy, with David Saranga, Israel's Consul for Media and Public Affairs | www.compuschmooze.com

Social media provide important channels for marketers to reach prequalified audiences Use of social media can magnify the message by permitting it to be repurposed and shared by members of the audience within their trusted circle, providing third-party implicit endorsement of the message.

A conversation about the Icelandic Economic Collapse with Hjortur Smarason, Social Media Consultant in Reykjavik

November 25, 2008

Analysis of:Iceland agrees $6bn deal with IMF | business.timesonline.co.uk

Hjörtur Smárason is a social media consultant in Reykjavik. He describes the real-world implications of the Icelandic economic collapse for ordinary Icelanders, in this podcast interview with Steve Lubetkin of Professional Podcasts LLC, a GLG Councils member.

Old Media's Problems Need New Media Solutions

March 31, 2008

Analysis of:Fixing Tribune, one employee at a time | blogs.reuters.com

It's not easy to remain an old-media, dead-tree publication in the new-media age we've entered. Publications like the Tribune need to completely reinvent themselves for the news delivery channels their readers want and expect. Younger readers don't get their news from print or TV, they get real time updates from their circle of friends in social online networks, and from news feeds they trust. But the key to become a trusted feed is to BE a feed, not a print publication that is outdated the minute ink hits paper.

Dow Jones: Likely to be sold by end of the year

June 4, 2007

Analysis of:Bancrofts to discuss Dow Jones offer with News Corp | www.ft.com

-*- Bancroft family is beginning to accept the changing dynamic of media ownership -*- Resistance to the very fully priced News Corp. offer would seriously limit the market cap of Dow Jones in the future -*- There may not be a better inflection point for a sale of the company; media values are not what they used to be.

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