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An Advertiser's Perspective on Yahoo! / Microsoft Partnership

July 29, 2009

Analysis of:Yahoo!, Microsoft Change Search Landscape | www.choicevalueinnovation.com

The announcement of today's 10-year paid search marketing partnership between Yahoo! and Microsoft / MSN / Bing could substantially alter the online advertising landscape. A paid search marketer with significant monthly spending on both of those platforms and Google provides his thoughts on what this deal might mean to advertisers.

Deal is Dillutive, But Had to Be Done

October 12, 2006

Analysis of:YouTube's New Deep Pockets | www.businessweek.com

Google paid a very high price YouTube, but had to do so in order to maintain its competitiveness. Translating YouTube's massive user base and usage levels into profits is going to be a huge challenge.

Mortgage Buble Bursts, Online Ad Market Goes BOOM

October 6, 2006

Analysis of:Yahoo Warns That Slowing Ad Growth Will Depress Third-Quarter Results | biz.yahoo.com

Yahoo! stock dropped 11% on Tuesday after the Company warned of slowing ad spending, particularly from the large auto and financial services sectors. Few people realize how dependent the entire online advertising industry is on the mortgage market. Learn how higher interest rates and slower housing sales could dramatically impact online advertising spending.

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