Webcast: Online Marketing – Strategy, Metrics and ROI (2:00 PM EST/11:00 AM PST)

Time & Location

Originally Presented: January 28, 2013 2:00 PM, Webcast

Presenter(s):

Ben Kirshner, Professor, NEW YORK UNIVERSITYBen Kirshner

Professor
NEW YORK UNIVERSITY

          What is a GLG Leader?|The Gerson Lehrman Group&reg; (GLG) Leader Program<sup>SM</sup> is our premium Member Program<sup>SM</sup>. Those identified as GLG Leaders are in the top 5% of GLG CouncilRank and have an exclusivity agreement with GLG.

Agenda:

    Talking Points: • ROI measurement techniques • Key metrics for online advertising • Top online marketing trends for 2013

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