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GLGi: Restructuring the US Automotive Industry: A Ford Case Study

Time & Location

Originally Presented: May 25, 2006

Presenter(s):

William Santana Li

Chairman and CEO, , Carbon Motors Corporation
Member of the Consumer Goods & Services council

Trevor Rudderham

VP and Chief Development Officer, , Carbon Motors Corporation
Member of the Consumer Goods & Services council

Agenda:

Which way is forward?
Outside-in versus inside-out product planning
External Factors and Major Competitive Gaps
Leadership and culture

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