Gerson Lehrman Group - Intelligently Connecting Institutions and Expertise.

GLGi: Paid Search Immersion - Buying Keywords from Yahoo and Google

Time & Location

Originally Presented: February 20, 2007 9:30 AM

Presenter(s):

Ben Kirshner, Professor, NEW YORK UNIVERSITY (INC)Ben Kirshner

Professor
NEW YORK UNIVERSITY (INC)
What is a GLG Leader?|GLG Leaders are a separate tier of Council Members with a Council Rank in the top 5%. These GLG Member Program participants are eligible for ongoing, in-depth consultative relationships with GLG clients.

Agenda:

  • Project Panama: What is the impact?
  • Search: How are campaigns started and how do they charge?
  • Bid Management Tools: What are the yesterday and futuristic tools?
  • Google and Yahoo: What do advertisers face when advertising?

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