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GLGi Webcast: Local Search Advertising

GLGi: Local Search Advertising
Supporting Materials

Time & Location

Originally Presented: May 3, 2007

Presenter(s):

Gordon Borrell, CEO, Borrell Associates IncGordon Borrell
CEO, Borrell Associates Inc
Member of the Technology, Media & Telecom council

Agenda:

  • Erosion of advertising from traditional media channels (newspapers, Yellow Pages, radio, etc.) caused by search engines
  • Types of local advertisers buying search advertising, and the specific amounts they are budgeting
  • Internal strategic moves by Google, Yahoo, Local.com, intended to tackle the local search marketplace
  • Independent initiatives by local media entities in the newspaper and yellow pages industries to get into the business

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About GLG InstituteSM Seminars

A program focused on educating business and investment professionals through seminars on current trends and core concepts in various industries. Detailed workbooks distributed at the Seminars provide educational reference materials for later review. The GLG institute website. www.glginstitute.com, enables clients to increase thier own industry education by proposing new seminar topics or adding agenda terms to currently scheduled seminars.


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