Gerson Lehrman Group - Intelligently Connecting Institutions and Expertise.

GLGi: Local Search Advertising

Time & Location

Originally Presented: May 3, 2007 7:30 AM

Presenter(s):

Gordon Borrell, CEO, Borrell Associates IncGordon Borrell

CEO
Borrell Associates Inc
What is a GLG Leader?|GLG Leaders are a separate tier of Council Members with a Council Rank in the top 5%. These GLG Member Program participants are eligible for ongoing, in-depth consultative relationships with GLG clients.

Agenda:

  • Erosion of advertising from traditional media channels (newspapers, Yellow Pages, radio, etc.) caused by search engines
  • Types of local advertisers buying search advertising, and the specific amounts they are budgeting
  • Internal strategic moves by Google, Yahoo, Local.com, intended to tackle the local search marketplace
  • Independent initiatives by local media entities in the newspaper and yellow pages industries to get into the business

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