GLGi: Capturing Lifetime Value - The Promise of Multi-Channel Marketing
Time & Location
Originally Presented: January 23, 2007Presenter(s):
GLG Expert Contributor
Agenda:
- Synergy of heightened customer value due to cross channel activity within a single brand
- Assessment of unequal balance of trade between channels & how marketing in one channel drives business to the other
- Use of consumer purchase data in managing multi channel customer contact strategies
- Examples of multichannel successes & issues at three client companies: Home Depot, Amazon.com & Dover Saddlery (discussion limited to publicly revealed information)
- Characteristics of companies & markets that lead to multichannel success
Learn More About GLG Institute
About GLG InstituteSM Seminars
A program focused on educating business and investment professionals through seminars on current trends and core concepts in various industries. Detailed workbooks distributed at the Seminars provide educational reference materials for later review. The GLG institute website. www.glginstitute.com, enables clients to increase thier own industry education by proposing new seminar topics or adding agenda terms to currently scheduled seminars.