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GLGi: Beer Industry - Current Trends In Pricing, Volume, And Market Share

Time & Location

Originally Presented: August 16, 2006

Presenter(s):

Ed Heethuis, Director of Information Based SellingEd Heethuis
Director of Information Based Selling, , Straub Distributing Company, Ltd.
Member of the Consumer Goods & Services council

Agenda:

  • The competitive landscape: various brands, beer's positioning vs. other alcoholic beverages
  • The importance of branding, marketing, and promotions
  • International threats to domestic brewers from abroad and/or overseas opportunities for domestic brewers
  • How pricing and volume trends are affected in the industry

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About GLG InstituteSM Seminars

A program focused on educating business and investment professionals through seminars on current trends and core concepts in various industries. Detailed workbooks distributed at the Seminars provide educational reference materials for later review. The GLG institute website. www.glginstitute.com, enables clients to increase thier own industry education by proposing new seminar topics or adding agenda terms to currently scheduled seminars.


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