GLGi: Advertising Trends in 2008 and Beyond
Time & Location
Originally Presented: December 11, 2007Presenter(s):
GLG Expert Contributor
Agenda:
- How much are consumers changing their media usage patterns, and what they spend on various media?
- What were the key drivers that drove advertising growth in 2007 and will they continue to propel spending in 2008?
- What will be the key segments that will drive growth during the upcoming five years?
- What are some traditional media companies doing to leverage and exploit the shifting media landscape?
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About GLG InstituteSM Seminars
A program focused on educating business and investment professionals through seminars on current trends and core concepts in various industries. Detailed workbooks distributed at the Seminars provide educational reference materials for later review. The GLG institute website. www.glginstitute.com, enables clients to increase thier own industry education by proposing new seminar topics or adding agenda terms to currently scheduled seminars.