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Access to a diverse array of specialized expert inputs drives superior decisions in every organizational context: within corporations, by investors and consultancies, and within nonprofits. When decision makers are confident of their decision inputs, they can respond more quickly and creatively to challenges and opportunities.Learn more about GLG's Compliance Framework


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GLG Seminar: Radio Ad Spending

Time & Location

Originally Presented: May 22, 2008

Presenter(s):

GLG Expert Contributor

Agenda:

  • A binary business: Why has David (smaller markets) been beating Goliath (big markets) 21 of the last 25 months?
  • Losing audience share & advertising share vs. boosting ad rates: Why can’t radio be like TV and newspapers?
  • Direct & indirect competition: What are the hits, misses and myths?
  • Good business vs. bad stock: Commercial radio turns 88 years old this year, what is its life expectancy?

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About GLG InstituteSM Seminars

A program focused on educating business and investment professionals through seminars on current trends and core concepts in various industries. Detailed workbooks distributed at the Seminars provide educational reference materials for later review. The GLG institute website. www.glginstitute.com, enables clients to increase thier own industry education by proposing new seminar topics or adding agenda terms to currently scheduled seminars.


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